Job Description

Role & responsibilities 1. Overseeing a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research etc. 2. Crafting blueprint for the brand in order to lead and manage the category and sub brands within the portfolio, maximizing relevant brand differentiation and the brand communication tools mix for maximizing the sales & profit contribution of the brand within the region. 3. Creating consumer demand by developing, implementing and executing marketing initiatives and activities for brand Balmerol in close working with B2B and B2C sales team. 4. Overseeing the Automotive Retail & B2B performance and to make sure the brand Balmerol stands relevant to the target customer in creative and innovative manner. 5. Closely monitoring and analyzing sales volumes, brand pack movement, market share trends and competition activity and intervene with brand communication mix and on ground activation programs. 6. Planning & Implementation: Lead annual communication planning with external agencies (media, creative, PR and BTL), by developing communication brief and closely working with agencies [Digital & Creative] in media planning, creative development and implementation according to agreed brand strategy and communication objectives and agreed BPC investment for brand of the organization. 7. Plan and implement regional/national consumer promotions in alignment with sales to enhance growth of volumes, margins and efficient A&P per litre to achieve annual business targets. 8. Implement Consumer Marketing initiatives; to develop and successfully implement marketing initiatives and programs for focused brands, to develop and deploy compelling communication to consumers for the brand. 9. Monitoring the implementation of all the above activities and track/review the performance against the agreed marketing objectives and business targets to ensure effective implementation of brand plan and to take course corrective actions when necessary to ensure Sales Volume & Gross Margin targets are achieved. 10. Manage and monitor brand budget within the agreed plan and drive cost leadership of all marketing initiatives with no compromise of effectiveness. 11. Serving as the point-person for developing, implementing and executing marketing initiatives and activities for brand Balmerol. These initiatives and activities include campaigns (procurement, merchandising, print, web, social media, broadcast, etc.), events and sponsorships. 12. Any other assignments as may be given from time to time. Preferred candidate profile We are looking for candidates with min 11 years of experience in managing branding, advertising, brand promotions, with good vendor management and agency handling skills in lubricants, FMCG or automobile domain Perks and benefits Selected candidates will be placed on a three-year fixed-term contract. Compensation will be linked to qualification and experience. The selected candidates will also be entitled to eligible Statutory benefits including PF, ESI, (if covered), Bonus as per the Payment of Bonus Act, 1965 (if covered) etc. except Gratuity.