Job Description

About Dentsu India: Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists. Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world. In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change. Learn more at: https://www.dentsu.com/ https://www.dentsu.com/careers Role summary: Job Title: Senior Manager - Branded content Location: Bangalore Total experience: 3-5 Years Role Overview: We are looking for an innovative and strategic lead the execution of branded content campaigns. This role will involve collaborating closely with brands to create compelling content strategies and bringing them to life through meticulous execution. Key Responsibilities: Branded Content Strategy & Execution Lead the end-to-end execution of branded content campaigns, ensuring seamless delivery from ideation to production and post-campaign analysis. Create detailed, actionable content briefs that align with client objectives, target audience insights, and platform specifications. Oversee the creative development process, ensuring content reflects the brand’s messaging, tone, and marketing goals while engaging the target audience. Ensure that all branded content campaigns are executed within budget, on time, and to the highest quality standards. Work closely with cross-functional teams (creative, media, strategy, and production) to ensure the smooth execution of campaigns across multiple platforms (social media, digital, TV, etc.). Client & Stakeholder Management Act as the main point of contact for clients, managing relationships, and ensuring their vision and objectives are accurately reflected in content briefs and executions. Lead strategy discussions, using insights to guide campaign direction and ensure alignment with brand goals. Work collaboratively with clients to gather requirements and translate them into clear, concise briefs for the creative and production teams. Campaign Monitoring & Reporting Track and monitor campaign performance across key metrics such as engagement, reach Provide regular updates to clients on campaign progress, performance insights, and optimization recommendations. Post-campaign, analyse results and share insights with clients to help shape future content strategies. Gaming & sports Build and lead branded opportunities in the gaming and esports ecosystem — working with streamers, publishers, gaming influencers, and tournament organizers. Leverage knowledge of gaming platforms (Twitch, YouTube Gaming, Discord, etc.) to design culturally relevant campaigns. Drive long-term partnerships and content series with gaming talent or events. Sports & Athlete Partnerships Create branded content opportunities around sports talent, leagues, and live events. Collaborate with sports agencies, clubs, athletes, and broadcasters for custom content formats and brand storytelling. Show more Show less