Job Description

Provide strategic leadership and development of integrated marketing plans including: web pages, blogs, emails, case studies, contributed articles, social media, lead nurturing campaigns, sales collateral and tools, advertising and sales presentations to support products and drive revenue. Oversee the entire lifecycle of projects and campaigns, ensuring deliverables are timely and on budget. Bachelors degree required in Business, Marketing or related field of study 7 plus years integrated marketing experience within B2B and B2C organizations Strong track record developing and executing marketing plans 6+ years people management; strong leadership skills and confidence to lead, manage & engage team. Consistent history of setting strategy, building plans, and driving hands-on execution and accountability for results Expertise leading cross-functional teams (and agencies) to develop/deploy product positioning, marketing plans, sales enablement tools and marketing mix execution for new and existing products Demonstrated experience deeply engaging with customers, markets, products and solutions Experience developing and deploying the full range of marketing mix options to launch new and support existing products/services sales enablement tools, website content, direct marketing, thought leadership, industry relations, etc. Proficiency with digital marketing strategies and marketing tech stack to activate within solution marketing plans; campaign development and management expertise Analytical thinker with ability to synthesize data and analysis from many sources into concise, actionable insights and actionable/profitable marketing plans Hands on leader capable of leading and doing - can provide marketing vision, project leadership and hands-on execution Experience leading/managing external vendors and agency partners Bonus Points: Hospitality and/or event industry experience and/or familiarity Technical and software marketing experience.