Senior Marketing Specialist

1 - 3 years

11.0 - 16.0 Lacs P.A.

Bengaluru

Posted:2 months ago| Platform: Naukri logo

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Skills Required

SemiconductorSocial mediaDiversity and InclusionProject managementPsychologyHRManagementStakeholder managementMerchandisingRecruitment

Work Mode

Work from Office

Job Type

Full Time

Job Description

In this role, you will have the opportunity to work closely with global and regional team members and liaise with local employees and managers to help us strengthen Infineons global Employer Brand and visibility in India. Our Talent Marketing team, located across various countries around the globe, is dedicated to authentically portraying Infineon as an employer of choice and increasing the company s visibility among candidates. We design and develop targeted branding campaigns globally that are adapted to our local markets to ultimately support our recruitment teams on-site. Job Description In your new role you will: Develop and execute Employer Branding campaigns that showcase Infineon India (Bangalore & Ahmedabad sites) as an employer of choice across different target groups. Take ownership for dedicated roll-out activities of Infineon s developed Employer Brand in India, which may involve onsite coordination of local productions, focus groups and participant outreach. Plan, execute and build up marketing activities to attract and nurture top talent in line with site hiring plans and timelines. Create and distribute engaging content that positions Infineon s employer brand toward professionals and emerging talent and supports defined site promotions. Enable the global Talent Marketing channels with dedicated local content - from career website to social media platforms. Collaborate with internal stakeholders, local internal communications counterparts, and local agencies to ensure brand consistency and compliance across all Talent Marketing touchpoints. Research and analyze local perspectives and insights, including employer branding trends and best practices, to propose innovative and practical ideas that help Infineon remain competitive in the local job market. Ensure that relevant digital print materials and merchandise are up to date, adhere to employer branding guidelines and readily available for site specific needs. Support various talent marketing projects, defined career fairs or events . Please note this role will be deployed with Infineon through its Empanelled Third-Party Agency Your Profile You are best equipped for this task if you have: University degree in Marketing, Media & Communication, Psychology, Human Resources or equivalent field 1-3 years of experience in employer branding, communications, marketing, recruitment marketing, or a related field Creative thinker with a structured mindset Proactive personality, and problem-solving mentality Stakeholder Management skills; ability to handle different stakeholders across the sites in India. International and multicultural mindset Strong project management skills with the ability to manage multiple projects simultaneously Strong attention to detail and the ability to work independently Knowledge of talent market and recruitment trends in India is preferred. Fluency in English, written and spoken is a must. Contact: Chowta.external@infineon.com #WeAreIn for driving decarbonization and digitalization. As a global leader in semiconductor solutions in power systems and IoT, Infineon enables game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT. Together, we drive innovation and customer success, while caring for our people and empowering them to reach ambitious goals. Be a part of making life easier, safer and greener. Are you in? We are on a journey to create the best Infineon for everyone. This means we embrace diversity and inclusion and welcome everyone for who they are. At Infineon, we offer a working environment characterized by trust, openness, respect and tolerance and are committed to give all applicants and employees equal opportunities. We base our recruiting decisions on the applicant s experience and skills. Please let your recruiter know if they need to pay special attention to something in order to enable your participation in the interview process. Click here for more information about Diversity & Inclusion at Infineon.

Semiconductors
Neubiberg

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