Senior Officer-Marketing

Job Description

Role & responsibilities The candidate will play a crucial role in enhancing brand visibility and supporting sales teams by implementing exhibitions, events, and activations. The role requires a balance of creative thinking, planning and hands-on execution to achieve marketing objectives. Key Responsibilities: 1. BTL (Branding) Marketing Execution Execute, and manage BTL marketing, including trade shows, exhibitions, product launches, product shoots, project shoots and branding and marketing promotional material creation and distribution. Collaborate with internal teams to create BTL marketing materials, including flyers, brochures, standees, banners, and giveaways. Ensure all BTL activities align with brand guidelines and core messaging. Merchandises and Corporate Gifting Internal Marketing Support 2. Event Management & Activations Lead on-ground activations such as corporate events, industry seminars, workshops, and product launches. Work closely with vendors, fabricators, and suppliers to ensure timely and efficient delivery of BTL assets. Manage pre-event planning and post-event reporting, ensuring maximum ROI for all activations. 3. Coordination for Lead Generation Collaborate with the sales team to identify products, regions, new opportunities for customer engagement. 4. Content Management & Communication Brief writing, content management for BTL materials with other departments, including product catalogues, case studies, and customer stories. Support internal teams by providing creative assets for presentations and pitches. 5. Research & Analysis Identify trends and tradeshows for marketing promotions. Analyze the performance of BTL campaigns and provide insights for continuous improvement. Maintain a database of vendors and partners for BTL activities.