Senior Product Marketing Manager

Job Description

Key Responsibilities & Revenue-Oriented KPIs ● Revenue Growth & Market Share ○ Directly contribute to increasing Subscription Revenue (MRR/ARR) across target segments. ○ Drive growth in average revenue per user (ARPU) through effective pricing, packaging, and upselling strategies. ○ Increase new customer acquisition through targeted product launches and go-to-market initiatives. ○ Expand market share within existing and new customer segments (e.g., film production houses, ad agencies, digital creators, gaming studios). ○ Improve conversion rates across the marketing and sales funnel for product-led growth initiatives. ● Product Adoption & Usage ○ Increase product feature adoption rates and engagement metrics for new and existing features. ○ Reduce churn rates by effectively communicating product value and addressing customer pain points. ● Go-to-Market Strategy & Execution ○ Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, features, and major updates, ensuring alignment with overall business objectives. ○ Lead cross-functional teams (Product, Sales, Marketing, and Customer Success) to ensure successful launches and sustained product success. ○ Craft compelling product messaging and positioning that resonates with target audiences and differentiates Hoopr in the market. ● Market & Customer Intelligence ○ Conduct in-depth market research, competitive analysis, and customer segmentation to identify market opportunities, customer needs, and competitive threats. ○ Gather and synthesize customer insights through surveys, interviews, and data analysis to inform product roadmap and marketing strategies. ○ Maintain a deep understanding of industry trends, emerging technologies, and competitor activities. ● Sales Enablement & Content Creation ○ Develop high-impact sales enablement tools, including sales decks, battlecards, product sheets, case studies, and training materials, to empower the sales team. ○ Create compelling marketing content (e.g., website copy, blog posts, videos, whitepapers, webinars) that effectively communicates product value and drives lead generation. ● Product Strategy Input ○ Act as the voice of the customer and the market within the product development process, influencing product roadmap decisions based on market insights and business opportunities. ○ Collaborate closely with product managers to define product requirements, user stories, and feature prioritization. ● Brand & Messaging Consistency ○ Ensure consistent and compelling product messaging across all channels and touchpoints. ○ Contribute to strengthening Hoopr's brand positioning as the leading licensed Indian music marketplace. What You Bring ● 6+ years of progressive experience in product marketing, preferably within a B2B SaaS or marketplace environment. ● Proven track record of successfully launching and scaling products, driving significant revenue growth and market adoption. ● Exceptional written and verbal communication skills with the ability to translate complex technical concepts into clear, concise, and compelling marketing messages. ● Demonstrated ability to conduct market research, competitive analysis, and customer segmentation. ● Proficiency in developing go-to-market strategies and executing integrated marketing campaigns. ● Experience with sales enablement and developing high-impact sales tools. ● Data-driven mindset with the ability to analyze metrics, identify trends, and make data-informed decisions. ● Self-starter with a strong sense of ownership and ability to thrive in a fast-paced, ambiguous, and rapidly evolving environment. ● Excellent collaboration and interpersonal skills, with the ability to work effectively across cross-functional teams. Show more Show less