Job Description

Job Title: Senior Sales Manager Job Overview: We are seeking an experienced Chief Marketing Officer (CMO) to lead the marketing, sales, and digital strategy for a fast-growing healthcare company focused on diabetes reversal. As the CMO, you will be responsible for driving growth through innovative marketing strategies, leading a high-performance team of Sales Counselors and Sales Managers, and overseeing all aspects of digital marketing to increase brand visibility, customer engagement, and revenue. Duties and Responsibilities: 1. Strategic Marketing Leadership: Develop and implement a comprehensive marketing strategy to drive awareness and adoption of the companys diabetes reversal programs. Analyse market trends and competitor activities to identify opportunities for growth and differentiation. Collaborate with the leadership team to align marketing initiatives with the overall business objectives and revenue targets. 2. Sales Team Leadership: Lead, mentor, and motivate a team of Sales Counselors and Sales Managers to achieve sales targets and deliver exceptional customer service. Establish clear performance metrics, KPIs, and goals for the sales team, and provide ongoing training and development to improve effectiveness. Monitor sales pipelines and conversion rates to identify areas for improvement and optimize lead-to-sale processes. 3. Customer Experience and Engagement: Design and implement initiatives to enhance the participant journey and experience. Work closely with the Customer Success team to gather feedback, address concerns, and refine marketing strategies based on participant insights. Develop educational and promotional content to effectively communicate the benefits of the companys programs to target audiences. 4. Budgeting and Performance Analysis: Develop and manage the marketing budget, ensuring efficient allocation of resources across different channels and initiatives. Track and analyse marketing performance metrics, preparing regular reports for the executive team to showcase the impact of marketing activities. Leverage data-driven insights to continuously optimize marketing strategies and achieve business growth objectives. 5. Digital Marketing and Brand Management: Collaborate with the digital marketing team to optimize the companys online presence, including website content, landing pages, and user experience. Utilize data analytics to measure the effectiveness of digital campaigns, adjust strategies as needed, and maximize return on marketing investment (ROI). Qualifications: Bachelor’s / Master’s degree in Marketing, Business Administration, or a related field. MBA or equivalent advanced degree preferred. Minimum of 10+ years of marketing experience, with at least 3-5 years in a leadership role. Proven track record of successfully leading sales teams and driving revenue growth. Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions. Excellent communication and interpersonal skills, with the ability to inspire and influence cross-functional teams. Proficiency in using CRM software and other relevant tools. Experience : Minimum 10+ years in Sales Salary: Competitive and industry-leading