Senior Salesforce Marketing Cloud (SFMC) Platform Architect

Job Description

Job Description: Responsibilities include but are not limited to: Experience: 4-6 years SFMC Architecture & Implementation: Design, implement, and manage SFMC solutions, including Email Studio, Journey Builder, and Automation Studio. Data Management & Integration: Define data models, manage SQL-based data segmentation, and integrate SFMC with Salesforce CRM and third-party platforms via REST/SOAP APIs. Development & Customization: Develop AMPscript & SSJS-based solutions, enhance automation workflows, and optimize personalization strategies. Marketing Automation & Deliverability: Ensure email deliverability best practices, build dynamic content-driven campaigns, and optimize customer engagement. Security & Compliance: Maintain adherence to GDPR, CCPA, and internal data policies, ensuring PII security in SFMC implementations. Collaboration & Leadership: Work with cross-functional teams, gather client requirements, and lead training and knowledge transfer sessions. Performance Optimization: Monitor SFMC scalability, automation workflows, and reporting insights to improve campaign efficiency. Requirements: Must-Have Skills: SFMC Core Expertise - Strong knowledge of SFMC architecture, data models, and various studios. Automation & Journey Building - Proficiency in Journey Builder, Email Studio, and Automation Studio. SQL & Data Management - Experience with complex queries, data extensions, and segmentation. AMPscript & SSJS - Advanced scripting for personalization and dynamic content. APIs & Integrations - Hands-on experience with REST, SOAP APIs, and external system integrations. Email Deliverability & Reporting - Expertise in campaign analytics, reporting, and optimization techniques. Desired Skills: Good-to-Have Skills: Cloud Pages & Web Technologies - HTML, JavaScript, CSS. Einstein AI & Analytics - Experience with predictive personalization. Distributed Marketing & Multi-Business Unit Experience - Ability to manage multi-org setups. External Integrations - Familiarity with Mulesoft , Boomi, or other middleware tools. Datorama & Tableau CRM - Experience in data visualization and campaign performance tracking. Behavioral Skills: Adaptability - Ability to thrive in a fast-paced, evolving environment. Time Management - Strong organizational and multitasking skills. Team Collaboration - Work effectively with cross-functional teams. Presentation & Communication - Ability to convey technical concepts to non-technical stakeholders. Location: Bengaluru Brand: Merkle Time Type: Full time Contract Type: Permanent