Senior SEO Specialist ( On-Page & Off-Page )

Job Description

We are looking for a seasoned SEO Specialist with a proven track record of building organic traffic from the ground up someone who has helped websites grow from zero to over 100,000 organic visitors/month and can confidently replicate that success for both Convertec and our diverse portfolio of clients . This role requires deep expertise in both On-Page and Off-Page SEO , technical know-how, content collaboration skills, and a data-driven mindset. Youll play a critical role in shaping our search strategy, optimizing performance, and turning SEO into a core engine of growth. On-Page SEO Conduct in-depth SEO audits and fix technical issues across websites (crawlability, indexing, site speed, mobile UX, schema, etc.) Perform comprehensive keyword research using tools like Ahrefs, SEMrush, Ubersuggest, and Google Keyword Planner Develop and implement on-page strategies : Title & meta tags H1-H6 structuring Internal linking Image optimization (alt texts, compression) SEO-friendly URLs Schema markup & structured data Work closely with content team to ensure all blogs and landing pages are optimized for search Ensure technical SEO health via Search Console, Screaming Frog, Sitebulb , or similar tools Submit and manage sitemaps , robots.txt , and canonical tags Off-Page SEO Build high-quality, white-hat backlinks through: Guest posting Manual outreach Digital PR Niche directories and citations Develop and execute link-building campaigns with domain authority and industry relevance in mind Collaborate on content marketing strategies that drive backlinks and improve E-E-A-T Monitor backlink profile , disavow toxic links, and ensure link diversity Analyze competitor backlink strategies and develop targeted outreach plans Manage and grow local SEO footprint (GMB listings, local directories, citations) Tools & Platforms You Should Be Proficient With: Ahrefs / SEMrush / Ubersuggest Google Search Console & Google Analytics 4 Screaming Frog / Sitebulb PageSpeed Insights / GTmetrix WordPress, Shopify, Wix, and modern frameworks (basic familiarity with Next.js is a plus) Outreach/CRM tools (BuzzStream, Pitchbox, etc.) Rank tracking tools like SERPWatcher, Moz Pro, SE Ranking Preferred candidate profile Minimum 5 years of hands-on SEO experience Proven success in growing organic traffic from scratch (preferably to 100k+/month) Deep understanding of search engine algorithms , ranking factors, and content performance Ability to create and execute strategies for both new projects and existing websites Experience in working with IT companies is a must Knowledge of or experience in industries like E-Commerce, Immigration, Real Estate is a strong advantage Ability to guide and collaborate with content writers and developers Analytical mindset able to measure, track, and report performance with precision What Youll Be Working On Convertecs own SEO strategy and implementation Client SEO projects across diverse industries (SMEs to mid-sized businesses) Shaping internal SEO SOPs, reporting frameworks, and long-term strategies Contributing ideas to blog topics, lead magnets, and inbound marketing campaigns Success Metrics Increase in organic keyword rankings (short-tail + long-tail) Month-over-month growth in organic traffic Backlink volume and quality improvements Conversion rate improvements from organic traffic Local and international visibility based on strategy