Senior Software Engineer

Job Description

Senior Software Engineer (4-6 Years Experience) Job Title: Senior Software Engineer Experience Required : 4-6 years Employment Type: Full-time Job Summary: We are looking for a Marketo expert who can strategize, execute, and optimize marketing automation programs. This role requires a deep understanding of Marketo architecture, integrations, and advanced automation workflows. The ideal candidate will drive campaign strategy from the technical stand point, nurture programs, and data management while ensuring best practices. Key Responsibilities: Execute Marketo email campaigns, nurture programs, and event programs (end to end). Build and test emails, landing pages, forms, and automation workflows within Marketo. Design and execute advanced Marketo campaigns including multi-step nurture programs, personalization, and engagement tracking. Lead the Marketo-Salesforce (or other CRM) integration, ensuring smooth data flow and accurate lead management. Optimize lead scoring models, lifecycle stages, and attribution reporting. Develop and maintain dynamic content strategies, segmentation, and personalization for targeted marketing. Implement and maintain API integrations with third-party tools and systems. Monitor campaign performance metrics, A/B testing, and attribution models to drive improvements. Troubleshoot complex Marketo issues, including deliverability, tracking, and automation errors. Provide guidance on data governance, compliance (GDPR, CCPA, etc.), and email marketing best practices. Train and mentor junior team members on Marketo best practices and campaign execution. Required Skills & Qualifications: 4-6 years of experience in Marketo with a deep understanding of automation, data flows, and integrations. Proven ability to design and manage multi-touch nurture programs and marketing funnels. Hands-on experience with Marketo Revenue Cycle Modeler, lead scoring, and database segmentation. Strong expertise in Salesforce-Marketo integration and troubleshooting sync issues. Advanced reporting and analytics skills, including Marketo Performance Insights and attribution models. Experience with REST/SOAP APIs and webhooks for system integrations is a plus. Basic HTML & CSS knowledge for email formatting is a plus. Proficiency in tokens for email and landing page customization. Strong analytical mindset with the ability to optimize campaigns based on data insights. Excellent communication skills and experience working with cross-functional teams. Show more Show less