Job Description

Job Title - Sr. Content Writer Location Jaipur / Jodhpur Job Summary We are seeking a versatile Content Strategist with expertise in research, SEO, storytelling, and persuasive copywriting. The ideal candidate will create emotionally engaging, SEO-optimized content and develop brand narratives that resonate with target audiences throughout the buyer's journey. Experience in IT, SaaS, cloud computing, cybersecurity, or enterprise technology is a plus. Proficiency in CMS platforms (WordPress, HubSpot) and documentation tools (Markdown, GitHub) is required. Key Responsibilities Research & Analysis: Conduct in-depth research to extract insights and understand emerging industry trends. Develop content that aligns with target audience personas and business objectives. Analyze competitor content to identify gaps and opportunities. SEO & Keyword Optimization: Perform keyword research and implement SEO best practices to optimize content for search engines. Write meta descriptions, title tags, and structured data to enhance content visibility. Storytelling & Engagement: Create emotionally engaging narratives that make technical concepts accessible. Transform complex product features into compelling customer benefits . Develop brand stories that drive engagement and establish thought leadership. Persuasive Copywriting & Conversion Optimization: Write high-converting copy for landing pages, email campaigns, social media, and digital ads . Tailor messaging for various stages of the buyer’s journey , ensuring alignment with marketing goals. Apply psychological triggers to enhance content engagement and conversion rates . Versatility & Adaptability: Write across multiple formats, including blogs, whitepapers, case studies, eBooks, and technical documentation . Adjust tone and style to match brand voice and specific audience segments. Required Skills & Qualifications 5+ years of experience in technical content writing, content marketing, or IT-related content creation. Flawless command of the English language with excellent grammar and clarity. Strong research & analytical skills to develop well-informed, insightful content. Expertise in SEO & keyword optimization , including experience with tools like SEMrush, Ahrefs, or Google Analytics. Proven storytelling ability to turn complex concepts into compelling narratives. Persuasive copywriting skills with a focus on engagement and conversion. Experience in IT, SaaS, cloud computing, cybersecurity, or enterprise technology is a plus. Proficiency in CMS platforms (WordPress, HubSpot) and documentation tools (Markdown, GitHub).