Senior Territory Sales Executive - B2C

Job Description

Business Title: Senior TSE Executive Ludhiana Reports to (position): Area sales Manager Global Function: B2C Sales Global Department: Gagan Sales Role Purpose Statement: To manage the Gagan Consumer Pack Business in Ludhiana. Ludhiana is a very important business market for Vanaspati and one of the most profitable Area in B2C business. Ludhiana is holds a strong brand loyalty and is completely distribution driven. The key responsibility and ownership will be the business growth and sustaining the front end sales automation. Main Accountabilities: To Manage current distribution network of approx. 15 distributors and further expand and add another 8 this year. • Get the market ready for the scale up in view of the upcoming green field Plant. • Manage Front line Team of Field force members and DSMs. • Expand distribution network. • Drive sales volume. Impact/Dimensions: This role will have a volume business of 2600MT • Business needs to be delivered at an Budget MAV. • Sale of High profit categories DVP, sustaining strength. • Grow Horeca segment for DVP • To develop SFO markets in this highly competitive areas. Key Performance Indicators: Primary Volume Targets To achieve Budgeted Unique outlets To achieve 80% Model parties To achieve 80% Secondary on SFA Major Opportunities and Decisions: Automation at Field Force level will be the key responsibility. • Training of DSMs and making them work on SFA will be key factor in execution. • Automation of Business Partners, DMS installation and execution through 100% fulfilment. • Increasing the Buying outlets month upon month and analyzing the buying pattern, develop strategy for low selling products/SKUs/Beats/Towns. • Driving secondary sales. Management/Leadership: Support sales team by sharing of experience and knowledge with team members to empower them and lead them to deliver desired results. • Should be a team player, with Good product and territory knowledge along with strong communication. • Strong analytical ability to interpret data and guide team for achieving desired business results Key Relationships, Stakeholders & Interfaces: Having good market relations and effectively communicate with other support functions, Top Management and the Marketing Team. • Build good and healthy business relations with the distributors/ wholesalers/ SS / Retail and update them on emerging market trends, to build long term relationship. Knowledge and Technical Competencies: Oil industry knowledge and distribution systems. Ability to work in a dynamic market and demonstrate conviction by guiding team to desired results. Problem solving attitude is the key leadership skill required for this position. Education/Experience: • Graduate, preferably Science or Commerce. • Business management degree will be preferred. • Hard core Sales experience in FMCG or Edible oil business with top companies. • Should be proficient in Local Language and English, should be tech Savy • Computer knowledge is must.