Senior Vice President

Job Description

Title: Senior Vice President Business/Function: Growth & Partnership Location: Mumbai Reports to: CEO Summary of the role: - The Senior Vice President of Growth & Partnership with Marketing & Branding will drive the strategic vision and execution of growth initiatives and strategic partnerships. - This executive role involves leading efforts to expand market presence, develop and maintain high-value partnerships, and enhance the company's branding and marketing strategies. - He/She will collaborate with senior leadership to align growth and branding objectives with overall business goals and ensure that marketing strategies effectively support business expansion. Responsibilities: 1. Strategic Growth Leadership: Develop and implement strategies to drive business growth through new market opportunities, partnerships, and innovative business models. 2. Partnership Development: Identify, establish, and manage strategic partnerships with key stakeholders, including industry leaders, technology providers, and channel partners. 3. Marketing and Branding Oversight: Lead marketing and branding teams to create and execute comprehensive marketing strategies that support growth objectives and enhance brand visibility. 4. Market Expansion: Lead initiatives to enter new markets and segments. Conduct market research and analysis to identify growth opportunities and competitive advantages. 5. Revenue Growth: Drive revenue growth through strategic initiatives, partnerships, and marketing campaigns. Monitor and report on performance metrics and ROI. 6. Cross-Functional Collaboration: Work closely with other stakeholders / verticals to ensure alignment of growth and branding strategies with overall business goals. 7. Team Leadership: Lead and mentor teams focused on growth, partnerships, and marketing. Foster a high-performance culture and ensure the professional development of team members. 8. Innovation and Trends: Stay abreast of industry trends, market dynamics, and emerging technologies. Incorporate innovative approaches into growth and branding strategies to maintain a competitive edge. 9. Budget Management: Oversee budgeting and resource allocation for growth initiatives and marketing activities. Ensure cost-effective use of resources and alignment with financial objectives. 10. Stakeholder Communication: Represent the company in high-level meetings, conferences, and industry events. Communicate strategic vision and progress to internal and external stakeholders. Education: - Bachelors degree in Business Administration, Marketing, Engineering or a related field. - An advanced degree (e.g., MBA - Marketing) or relevant certifications is preferable. Experience: - Minimum 20+ years of experience within business development, growth & partnerships, marketing or branding, with a proven track record of driving business expansion and strategic initiatives. - 10+ years of experience in Banking and Financial services (BFS) industry is must. Knowledge: 1. Strategic Growth and Business Development: In-depth knowledge of growth strategies, market expansion techniques, and business development models. Understanding of how to identify and capitalize on new market opportunities and business trends. 2. Marketing Strategy: Advanced understanding of marketing principles, including brand positioning, market segmentation, and integrated marketing campaigns. Familiarity with digital marketing strategies, social media, content marketing, and traditional marketing channels. 3. Brand Management: Expertise in brand development, positioning, and management. Ability to create and maintain a strong, cohesive brand identity. Knowledge of brand equity, brand loyalty, and strategies to enhance brand visibility and reputation. 4. Market Analysis and Research: Proficiency in conducting market research and competitive analysis to inform growth strategies and decision-making. Ability to analyze market trends, consumer behavior, and industry dynamics to drive strategic initiatives. 5. Innovation and Technology: Knowledge of emerging technologies and industry trends that can impact growth and marketing strategies. Ability to integrate innovative solutions and digital tools into growth and branding efforts. 6. Regulatory and Compliance: Understanding of industry regulations and compliance requirements related to marketing and partnership agreements. Ability to ensure marketing practices and partnership activities adhere to legal and ethical standards. 7. Domain background: Good understanding of banking and financial services (BFS) Industry, Fintech ecosystem, B2B product Sales and partnerships with multiple stakeholders in BFS industry. Required skills: 1. Building and Leading high-performing teams 2. Should have strong written, verbal and presentation skills. 3. Sales Management, Sales execution and managed both front line Sales and Account management 4. Has good connect with the BFS industry 5. Understands technology to the extent of making initial conversation with the prospect community