Job Description

Key work areas: Conduct in-depth research on market trends and customer needs to develop industry-specific playbooks, pitch decks, case studies, and one-pagers, tailored to vertical-specific use cases Analyze industry software ecosystems to identify ideal use cases for Whatfix solutions and craft targeted strategies. Train sales teams to effectively communicate Whatfix s value proposition to key personas within target verticals. Collaborate with integrated marketing team to execute campaigns and strategies for demand generation and pipeline acceleration. Partner with field marketing to drive and support industry-focused events, both sponsored and non-sponsored Build credibility by highlighting customer success stories, collecting feedback, and leveraging testimonials to inform messaging and strategies. Partner with PR to position Whatfix as a thought leader through industry-specific blogs, press releases, and analyst engagements. Define and track overall KPIs for vertical-specific campaigns including customer acquisition rates, revenue impact, and pipeline growth. Continuously optimize industry-specific go-to-market strategies based on performance data, feedback, and evolving market dynamics. Our ideal Product Marketing Manager has: Owner mentality and an entrepreneurial drive High attention to detail and ability to manage multiple, competing priorities simultaneously Self-starter with a bias for action; can make things happen in a fast-paced, dynamic environment Story-teller with capability to engage the audience and keen observer of market trends who likes to asks questions Curious to dig deep into industry, product and market trends and analyze the metrics and numbers MBA degree with 8+ years of experience 5+ years of experience in B2B SaaS organizations with a global customer base or in content/brand marketing #LI-Onsite