SEO Analyst

Job Description

Department : Digital Marketing Location: Chennai Educational Qualification: Graduate Job Requirements: Bachelor s degree in Marketing, Communications, Computer Science, or a related field. Certifications in SEO (Google Analytics, SEMrush, Yoast, etc.) are a plus. Proficiency in SEO tools (Google Search Console, Google Analytics, Ahrefs, SEMrush, Moz, etc.). Strong understanding of HTML, CSS, and JavaScript (basic level for SEO optimization). Experience with content management systems (WordPress, Shopify, etc.). Knowledge of keyword research tools and competitive analysis. Ability to interpret data and generate actionable insights. Strong keyword research and SEO trend analysis. Understanding of ranking algorithms and search engine guidelines. Strong knowledge of on-page SEO elements (title tags, Meta descriptions, headers, URL structures, etc.). Experience with content strategy, readability, and user experience (UX) optimization. Link-building strategies and backlink analysis. Site speed optimization and mobile-friendliness improvements. Structured data and schema markup implementation. Job Responsibilities: Conduct competitor analysis and market research to create effective SEO strategies. Develop and implement keyword strategies to improve organic rankings Optimize website pages, blog posts, and landing pages for search engines. Ensure proper use of keywords, internal linking, and structured data markup. Perform website audits and fix issues related to indexing, crawling, and site structure. Improve page speed, mobile usability, and Core Web Vitals. Work with content writers to create SEO-friendly content. Optimize images, videos, and other media for search engines. Build high-quality backlinks through guest posting, outreach, and partnerships. Track and analyze website traffic, keyword rankings, and conversion rates. Generate SEO reports and provide recommendations for improvement. Keep up with algorithm updates, new SEO techniques, and best practices. *Immediate Joiners Preferred.