Job Description

The SEO Analyst is responsible to support and execute SEO plans. The incumbent will report to the Manager - Asst. SEO & E-commerce Manager. The incumbent will have to work as part of a multi-functional team and this involves collaboration with the internal team and external stakeholders. Job Responsibilities: Perform keyword research and competitive analysis Understand and implement technical SEO audits and changes Execute on-page optimizations Implement changes in content management systems (CMS) Devise and execute methods to track, report, analyze and improve SEO performance Collaborate with content writers and other in-house marketing teams Collaborate with developers and product teams to implement necessary features and changes Develop new SEO tests and strategies Present and communicate SEO strategies and projects to clients and internal stakeholders Serve as the key SEO expert/advocate Stay up to date with the latest SEO trends, strategies and algorithm changes Role Type / Key working relationships: Individual Contributor Internal team External stakeholders Key Result Areas: Keyword research and competitive analysis Technical SEO Audits Changes in Content Management Systems New SEO tests and strategies