SEO Executive And Content Writer

Job Description

SEO Responsibilities: Develop and execute SEO strategies to improve organic search rankings. Perform keyword research and optimize website content, blogs, and product descriptions. Implement on-page and off-page SEO techniques, including meta tags, internal linking, backlinking, and schema markup. Analyze website traffic and search engine performance using Google Analytics, Search Console, Ahrefs, SEMrush, Moz, etc. Optimize site speed, mobile responsiveness, and user experience (UX/UI). Monitor Google algorithm updates and adjust SEO strategies accordingly. Develop and implement local SEO strategies for increased visibility. Content Creation Responsibilities: Write and edit SEO-optimized blog posts, website content, product descriptions, social media posts, and email campaigns. Create engaging, informative, and creative content aligned with brand identity and target audience. Work with the design team to develop visual content (infographics, videos, banners) for digital marketing campaigns. Plan and execute a content calendar for blog and social media posts. Research trending topics in fashion, e-commerce, wellness, vegan products, and lifestyle to produce valuable content. Ensure brand consistency in tone, style, and messaging across all content. Collaborate with marketing and design teams to develop compelling campaigns and storytelling strategies . Track content performance metrics and suggest improvements for engagement and conversions. Requirements: 1-3 years of experience in SEO and content creation. Strong knowledge of SEO tools (Google Analytics, Search Console, Ahrefs, SEMrush, Moz, Ubersuggest). Experience with WordPress, WooCommerce, Shopify , or other CMS platforms. Excellent writing and editing skills with a keen eye for detail. Ability to create compelling content for blogs, social media, and email marketing. Familiarity with social media marketing and content promotion strategies. Understanding of HTML, CSS, and JavaScript for SEO enhancements (preferred). Basic knowledge of graphic design and video editing tools (Canva, Adobe Photoshop, Premiere Pro) is a plus. Strong research skills and creativity. Ability to work independently and meet deadlines in a fast-paced environment. Preferred Qualifications: Certification in SEO, Digital Marketing, or Content Marketing . Experience in e-commerce, fashion, wellness, or lifestyle industries. Knowledge of social media SEO and paid marketing (Google Ads, Facebook Ads, Instagram Ads).