SEO Specialist (Marketing)

Job Description

As an SEO Specialist, you will actively contribute to meaningful projects, work closely with leadership, and gain significant experience in working directly with high-velocity growth teams and exciting real-world software engineering experience. What is in store for you? Join the Pioneers: Become an integral part of a company thats making waves by redefining the status quo. Get ready to be part of something truly remarkable Cutting-Edge Innovation: Dive into the world of cutting-edge technologies and products that are reshaping how the home services industry functions in the North American market. Youll be at the forefront of industry transformation SaaS Industry Impact: Play a pivotal role in making a significant impact in the multi-billion-dollar Software as a Service (SaaS) industry, contributing to its ongoing evolution Unlimited Growth Potential: Your journey with us promises continuous learning and immense personal and professional growth. Your horizons will expand far beyond your current limits Embrace Start-Up Culture: Experience a vibrant start-up culture that youll cherish throughout your career. Enjoy an atmosphere of innovation, agility, and collaboration that fuels your passion for work Job Responsibilities: Conducting keyword research to pinpoint valuable keywords and creating content strategies centered around them Conduct comprehensive site auditing and proactively identify on-page and technical SEO opportunities Enhancing search engine rankings by optimizing on-page elements such as website content and metadata Monitoring and evaluating website traffic and search engine rankings to identify opportunities for optimization and developing plans accordingly Developing and executing SEO and Content Strategies Working closely with content writers to optimize content Understanding of user intent and how to create content that meets it Managing and optimizing SEO tools like Google Analytics to track website performance and make informed decisions Working alongside the marketing team to create and execute content marketing campaigns Staying current with the latest SEO developments and algorithm updates, and applying them to enhance website performance Communicating SEO results and recommendations to the marketing team and other stakeholders Proven experience in ranking a website in the top 10 result Hands-on experience using tools like Semrush, ahrefs, Moz, clarity, etc. Understanding of HTML and CSS would be an add-on Job Requirements (Skills and Experience): A minimum of relevant 2 years of SEO experience, preferably in a SaaS/ B2B environment Educational Background: Graduated from a bachelors degree program Demonstrating a solid foundation in the principles of marketing A solid understanding of search engine algorithms and ranking elements Data-driven & super-analytical in prioritizing various traffic generation & branding activities Strong knowledge of SEO Tools (keyword tools, Google Analytics, Google Search Console, Semrush, Moz, Ahref, etc) Surfer SEO: for content optimization SEMrush: for SEO analysis and competitor research Google Analytics: for tracking and analyzing website traffic Google Search Console: for monitoring site performance and search queries Link Whisper: for internal linking and backlink management Fluency in SEO core elements including on-page and off-page tactics, site-navigation optimization, internal linking, URL structure, metadata, headers, page templates, XML sitemaps, canonical tags, structured data tags, etc Curious about delivering quality content, putting the user at the heart of the creation process Concept ideas that build awareness about our brands famous Worked with early-stage start-ups or SaaS companies in the past You have strong communication and articulation skills Can-do attitude or can hustle Proven time management skills, with an ability to effectively establish and execute priorities in a dynamic and changing environment A belief in taking end-to-end ownership of things Excellent attention to detail, accuracy, and quality