Job Description

Key Responsibilities SEO Strategy & Execution: Develop and implement comprehensive SEO strategies that align with business goals. Conduct thorough keyword research to guide content strategy and identify opportunities for organic growth. Monitor, analyze, and report on performance metrics (organic traffic, ranking, conversions) to refine strategies. On-Page Optimization: Optimize website content, metadata, headers, images, and internal linking structures to improve search engine visibility. Collaborate with the content team to ensure SEO best practices are embedded in all published materials. Off-Page Optimization: Develop and execute link-building strategies to enhance domain authority. Engage with industry influencers, bloggers, and relevant communities to promote quality backlinks. Technical SEO: Identify and resolve technical issues affecting website performance, such as page load speed, mobile responsiveness, and crawl errors. Work with web development teams to implement schema markup, XML sitemaps, and other technical SEO elements. Competitive Analysis: Analyze competitors websites and SEO strategies to identify gaps and opportunities. Stay updated with industry trends, algorithm changes, and new SEO technologies. Reporting & Analysis: Utilize tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs to track performance. Prepare detailed monthly reports highlighting progress, challenges, and recommendations for improvement. Collaboration & Communication: Liaise with cross-functional teams including marketing, content, and web development to ensure alignment on SEO initiatives. Provide training and support to internal teams on SEO best practices and tools as needed.