JOB DESCRIPTION Role Overview: The Digital Marketing Manager will lead our organic and paid marketing efforts, driving growth through a mix of PPC, programmatic advertising, SEO, social media, and email marketing. The ideal candidate should have a deep analytical mindset, demonstrating the ability to dive into granular data insights, set up and analyse complex tracking through Google Tag Manager (GTM), and implement conversion-driven strategies. You will collaborate closely with both the U.S. and Indian teams, ensuring seamless campaign execution and optimization. Key Responsibilities: Paid Marketing Management: Develop, execute, and optimize high-budget PPC campaigns across Google, Bing, and other platforms, focusing on shopping, search, display, and programmatic ads. Manage retargeting initiatives through social media, content networks, and email lists to maximize conversion opportunities. Leverage Google Tag Manager for advanced tracking, event management, and enhanced analytics, enabling granular insights into user behaviour and campaign performance. Perform advanced keyword research and implement dynamic bidding strategies based on devices, locations, and demographics. Utilize data from Google Analytics, GTM, and other analytics tools to refine targeting and enhance campaign precision. Maintain and optimize paid search budgets to maximize ROI while controlling cost-per-acquisition. Conduct detailed daily account management tasks, including: Pausing underperforming keywords and ad sets. Monitoring ad spend and budget compliance. Enhancing Quality Scores, impression shares, and other KPIs. Generate in-depth reports with actionable insights on campaign performance, highlighting opportunities for optimization and growth. Implement data-driven strategies by analyzing performance metrics at a granular level, moving beyond high-level metrics to make informed tactical adjustments. Stay abreast of industry trends, testing new strategies and technologies to maintain a competitive edge. Organic Marketing Management: Develop robust SEO strategies to enhance search engine rankings and increase organic website traffic. Conduct regular keyword analysis for on-page and off-page optimization, ensuring alignment across all digital content. Oversee content marketing initiatives, collaborating with content creators to produce valuable, SEO-friendly content, including blogs, articles, and web updates. Lead social media strategy, creating innovative and engaging campaigns that grow followers and drive organic engagement. Monitor and analyze organic performance metrics, adjusting strategies to enhance visibility and traffic. Use tools like GTM and analytics platforms to measure content performance and refine organic strategies. Keep updated on SEO best practices, algorithm changes, and social media trends to refine and improve organic marketing approaches. Desired Experience Skills Proven Experience: 7+ years in digital marketing with a focus on e-commerce, specifically in the U.S. market. Experience in the promotional products or related industry is a plus. Analytical Proficiency: Expertise in Google Tag Manager, Google Analytics, and other analytics tools to track, analyze, and report campaign performance at a granular level. Paid Advertising Expertise: Demonstrated success in managing and scaling PPC and programmatic advertising campaigns with substantial budgets. Organic Growth Skills: In-depth knowledge of SEO best practices, content marketing strategies, and social media management. Tool Proficiency: Mastery of platforms and tools such as Google Ads, Google Analytics, Bing Ads, Meta Business Suite, and email marketing software. Data-Driven Mindset: Ability to interpret complex data, identify trends, and translate insights into executable, detail-oriented strategies. Creative Strategic Thinking: Innovative approach to digital marketing, with a balance of creativity and analytical precision. Communication Collaboration: Strong presentation skills with the ability to convey marketing strategies and performance metrics to stakeholders effectively. Adaptability: Eagerness to learn and implement the latest marketing technologies and methodologies. Organizational Excellence: Detail-oriented with exceptional multitasking and project management skills. Job Location: Palarivattom, Kochi, Kerala Package: As per industrial standards (package is not a constraint for the right professional) Work shift: Evening (3 pm 12 midnight) - Monday to Friday Apply Now Working Days :Mon-Fri Working Time :3 pm - 12 midnight