Head of Marketing Shree Maruti Integrated Logistics Ltd. (SMILe) Role Overview The Head of Marketing at Shree Maruti Integrated Logistics Ltd. (SMILe) will be responsible for developing and executing a comprehensive marketing strategy that positions the company as a leader in the eCommerce and logistics industry. The Head of Marketing will drive brand marketing, digital marketing, performance marketing, content strategy, corporate communications, public relations, and thought leadership, ensuring alignment with the company s growth and expansion goals. Key Responsibilities: 1. Marketing Strategy Brand Management Develop and implement a robust marketing strategy aligned with SMILe s business objectives. Build and enhance the brand positioning of SMILe in the eCommerce and logistics ecosystem. Oversee brand consistency across all channels, including digital, print, and events. Lead market research initiatives to identify trends, customer needs, and competitive positioning. 2. Digital Performance Marketing Drive digital transformation by leveraging data-driven marketing strategies. Develop and execute digital marketing campaigns across SEO, SEM, PPC, and paid media. Optimize performance marketing strategies to drive lead generation and customer acquisition. Implement marketing automation tools to improve efficiency and ROI. 3. Content Corporate Communications Define and execute a content strategy that aligns with the brand s voice and values. Oversee the creation of high-quality marketing materials, blogs, case studies, and whitepapers. Ensure strong corporate communication, including internal and external messaging. Manage thought leadership initiatives, positioning SMILe as an industry leader. 4. Public Relations Advertising Develop and maintain relationships with media, industry analysts, and key stakeholders. Oversee press releases, media outreach, and PR campaigns to enhance brand reputation. Manage advertising campaigns across digital, print, and traditional media. Partner with industry associations and participate in key eCommerce and logistics forums and events. 5. Leadership Cross-Functional Collaboration Lead and mentor a team of marketing professionals across various domains. Collaborate with sales, product, and operations teams to align marketing strategies with business goals. Work closely with the leadership team to define growth initiatives and market expansion plans. Drive a culture of innovation and continuous improvement within the marketing function. Key Metrics for Success Increase in brand awareness and market share. Growth in lead generation and customer acquisition via digital channels. Higher engagement rates across social media and content platforms. Improved ROI on marketing campaigns and reduced customer acquisition costs. Enhanced media presence and PR coverage in industry-leading publications. Organizational Growth Scaling Strategy As SMILe expands its footprint across India and international markets, the marketing function will play a pivotal role in driving awareness and adoption of new services. Digital transformation will be a key focus to ensure seamless customer engagement and brand recall. The Head of Marketing will oversee strategic initiatives to position SMILe as a trusted eCommerce and logistics partner for enterprise clients, SMEs, and tech-driven companies. Scaling efforts will include investment in advanced marketing technologies, strategic brand partnerships, and customer-centric content initiatives. Ideal Candidate Profile 15+ years of experience in marketing leadership roles, preferably in eCommerce, logistics, or technology-driven logistics companies. Proven expertise in brand management, digital marketing, and performance-driven growth strategies. Strong leadership and team management skills with experience in building high-performing marketing teams. Excellent communication and public relations capabilities to represent SMILe at industry forums and media interactions. Data-driven mindset with the ability to analyze marketing metrics and optimize strategies for business growth. Preferably, experience working in eCommerce or logistics technology companies. The Head of Marketing will be instrumental in shaping the future of SMILe, driving a strong brand presence, and enabling business expansion through innovative marketing strategies.

The Chief Security Officer (CSO) is a senior leadership role responsible for ensuring the security, vigilance, and operational integrity of the SMILe network. This role involves designing and implementing comprehensive strategies to safeguard against risks such as theft, fraud, contraband smuggling, and operational disruptions. By driving vigilance, loss prevention, and anti-contraband measures, the CSO ensures operational resilience, compliance, and trust among stakeholders, contributing directly to the company s success. Key Responsibilities: Security Strategy and Policy Development Design and implement a company-wide security framework for Develop policies to protect assets, personnel, and infrastructure across the supply Conduct risk assessments and align security initiatives with business goals and compliance requirements. Vigilance Operations Lead vigilance teams to monitor operations for irregularities, unethical practices, and compliance breaches. Establish whistleblower mechanisms and conduct covert investigations into fraud or Develop vigilance dashboards for real-time tracking of operational risks and Loss Prevention and Incident Management Implement predictive loss prevention mechanisms, including AI-powered tools for inventory and shipment monitoring. Investigate thefts, pilferages, and financial fraud, and recommend corrective Establish incident response protocols to handle emergencies like theft, fraud, or Shipment damage effectively. Contraband Detection and Prevention Develop and enforce stringent anti-contraband policies in coordination with customs and law enforcement agencies. Deploy advanced scanning technologies, such as X-ray machines and RFID systems, to detect prohibited goods. Conduct audits and inspections to prevent the smuggling of counterfeit products, illegal substances, or restricted items. Supply Chain and Logistics Security Oversee the security of the logistics chain, including warehouses, transport vehicles, and delivery hubs. Implement GPS tracking, route monitoring, and geofencing to secure shipments and prevent unauthorized activities. Partner with vendors and 3PL providers to ensure alignment with security Channel Partner Oversight Audit and monitor channel partners for compliance with security Mitigate risks arising from third-party vendors by implementing onboarding and regular evaluation procedures. Act as the point of escalation for partner-related security issues, including contraband violations and fraud. Regulatory Compliance and Governance Ensure compliance with all relevant laws, including customs regulations, labor laws, and anti-smuggling acts. Maintain records and documentation for security audits and regulatory Collaborate with legal teams to address security-related disputes or Training and Awareness Conduct security training programs for employees, logistics staff, and channel Promote awareness of anti-fraud, anti-theft, and anti-contraband Develop crisis management training modules for rapid response Stakeholder and External Collaboration Build strong relationships with law enforcement, customs officials, and anti-smuggling Represent the company in industry forums, regulatory meetings, and public-private partnerships on security. Provide regular updates to senior management on security metrics, challenges, and Qualifications: Education Bachelor s or Master s degree in Security Management, Logistics, Business Administration, Criminology, or a related field. Professional certifications (e.g., CPP, PSP, CSCP) are highly Experience 12+ years of experience in security, vigilance, or loss prevention roles in logistics e-commerce based industries. Proven track record of managing large-scale operations across multiple

As a Product Manage /Sr PM r for Pricing and Strategy, you will own the end-to-end lifecycle of pricing models and strategies for our logistics offerings. A major focus of this role will be on leveraging data science and machine learning (ML) to develop and implement innovative pricing solutions. You will play a pivotal role in optimizing pricing structures, improving profitability, and enhancing our competitive edge in the market. Key Responsibilities: Product Management: Define the vision, roadmap, and scope for pricing-related products and initiatives. Collaborate with data science, engineering, and business teams to build and enhance ML-driven pricing tools. Translate business requirements into technical specifications and ensure alignment across stakeholders. Drive end-to-end product lifecycle management, including ideation, development, deployment, and iteration. ML Models Data Science Integration: Work closely with data science teams to design, test, and deploy ML models for pricing optimization, demand forecasting, and cost analysis. Prioritize use cases for ML applications, such as: Dynamic pricing models based on real-time market and operational data. Predictive analytics for demand and supply trends. Segmentation models for customer-specific pricing strategies. Optimization algorithms for cost reduction and profit maximization. Ensure continuous monitoring and refinement of deployed models to maintain accuracy and performance. Pricing Optimization: Leverage ML models to dynamically adjust pricing in response to market fluctuations, operational constraints, and customer behavior. Conduct simulations and scenario analyses to test the effectiveness of pricing strategies. Identify and mitigate risks in pricing decisions through data-driven insights. Strategy Development: Develop and implement innovative pricing strategies that align with business goals and market conditions. Analyze competitive pricing structures and identify opportunities to differentiate SMILE s offerings. Define KPIs to measure the success of pricing initiatives and provide regular updates to stakeholders. Data-Driven Analytics: Build data pipelines and visualization tools to provide actionable insights into pricing performance. Collaborate with engineering teams to ensure scalable and reliable data infrastructure for pricing analytics. Qualifications: Education: Bachelor s or Master s degree in Business Administration, Data Science, Engineering, or a related field. Experience: 5+ years of experience in product management, pricing strategy, or analytics roles, preferably in logistics or supply chain. Strong background in data science, machine learning, and advanced analytics. Technical Skills: Proficiency in ML frameworks (e.g., TensorFlow, PyTorch) and data analysis tools (e.g., Python, R, SQL). Understanding of pricing algorithms, optimization techniques, and statistical modeling. Familiarity with big data technologies (e.g., Spark, Hadoop) and data visualization platforms (e.g., Tableau, Power BI). Business Acumen: Experience in developing pricing models and strategies in complex, multi-stakeholder environments. Strong analytical skills with a proven ability to interpret data and derive actionable insights. Key Competencies: Strategic thinking and the ability to prioritize high-impact projects. Strong collaboration skills to work effectively with technical and business teams. Exceptional problem-solving abilities with a focus on continuous improvement. Passion for leveraging advanced technologies to create business value. Why Join Us Be at the forefront of integrating ML and data science in logistics pricing strategies. Shape the pricing function in a rapidly growing 4PL logistics company. Collaborate with a high-performing team that values innovation and collaboration. Competitive compensation and benefits package.

Transform ideas into practical, functional product solutions with a focus on technical design and feasibility. Conduct thorough testing to identify and resolve issues, ensuring products meet quality standards. Collaborate with designers, developers, and QA specialists to ensure timely delivery and budget alignment. Manage the product lifecycle, from concept to launch and ongoing improvements. Spend the majority of time coding, while also engaging with customers, analyzing usage data, and researching competitors. Test other products, create prototypes, and brainstorm experiments to enhance product functionality. Prioritize product roadmaps, explain the roadmap to stakeholders, and gather user feedback. Required Skillsets Ability to write detailed engineering specifications that drive clarity and alignment; excellent written communication skills are essential. Capability to design and build robust software abstractions for scalability, maintainability, and testability. Proficiency in developing high-performance asynchronous code, ensuring responsiveness and efficiency. In-depth understanding of media formats (image, video, audio), including processing techniques, performance optimization, and format-specific challenges (highly desirable). Strong grasp of Authentication and Authorization systems, including experience in managing custom auth solutions and understanding complex auth workflows. Experience in writing code for distributed systems with a focus on resilience, scalability, and efficiency. Familiarity with public API infrastructure, with prior experience in building, maintaining, and scaling public APIs as a strong advantage. Language-agnostic mindset with adaptability to different programming languages and paradigms as needed. A strong product mindset, with a commitment to delivering user-focused, high-quality solutions. You ll Thrive If You Are: A detail-oriented individual who keeps the bigger picture in mind. Humble, eager to support your colleagues, and committed to the success of the team. Passionate about building strong software abstractions, maintaining code quality, and writing maintainable code. Intensely resourceful, deeply invested in technology, and focused on delivering value to end-users. Experienced in working within a fast-paced, early-stage company environment. Driven to own problems end-to-end and proactively find solutions. Key Skills Qualifications Bachelor s degree in Computer Science, Engineering, or a related field (or equivalent experience). 6+ years of experience in product engineering, software development, or related roles. Expertise in backend development with Node.js, Python, or Java. Strong knowledge of RESTful APIs, database design, and SQL/NoSQL systems like MongoDB and PostgreSQL. Experience with cloud platforms like AWS, Azure, or GCP. Familiarity with DevOps practices, including CI/CD pipelines, Docker, and Kubernetes. Strong understanding of agile development practices. Excellent problem-solving, analytical, and collaboration skills. Preferred Qualifications Experience in logistics, supply chain, or e-commerce platforms. Familiarity with microservices architecture and event-driven systems. Hands-on experience with data visualization tools like Power BI or Tableau. Knowledge of AI/ML models for data-driven decision-making.