Signage Display Sales Specialist

Job Description

Job Summary: We are seeking a highly motivated and experienced Signage Display - Sales & Marketing Specialist to join our team. # This role will be crucial in understanding the evolving landscape of digital and traditional signage. # Identifying market opportunities and developing and executing Sales & Marketing strategies to drive sales # To create brand awareness for our signage display products and solutions. You will be a key player in shaping our product strategy and go-to-market approach for a wide range of signage applications. Responsibilities: • To identify customer needs, preferences, and trends in the signage display market. This includes analyzing the adoption of digital signage vs. traditional static signage. • Understanding the needs of different vertical markets (e.g., retail, transportation, education, healthcare) for signage solutions. • Tracking trends in display technology relevant to signage (e.g., LCD, LED, OLED, e-paper), including size, resolution, brightness, and durability requirements. • Monitoring competitor activities, pricing strategies, and emerging technologies (e.g., interactive displays, touchscreens, augmented reality integrations). • Analyzing the effectiveness of different signage types and placements. • Product Strategy Input: To provide market insights and feedback on product features, specifications, and pricing to ensure alignment with customer demand and market trends. Contribute to the roadmap for future signage display offerings. • Sales & Marketing Strategy Development & Execution: Develop and execute sales & marketing plans, including Digital marketing (SEO, SEM, social media, content marketing) and content creation (case studies, white papers, blog posts, videos) showcasing the benefits of our signage solutions, Advertising (online and offline) targeting specific customer segments, Public relations and media outreach to promote our expertise in signage, Trade show participation and event marketing. • Sales Enablement: Lead the sales teams to develop sales tools, training materials, and marketing collateral to support sales efforts. • Performance Measurement & Optimization: Monitor and analyze marketing campaign performance, making data-driven adjustments to optimize results and ROI. Track key metrics such as website traffic, lead generation, conversion rates, and brand awareness. • Competitive Analysis: Continuously monitor and analyze competitor marketing activities and product offerings. Identify opportunities to differentiate our products and brand. • Learn about the signage display industry and our company's products and services.