Job Description

The Social Media and Marketing Executive is responsible for developing and implementing effective social media strategies to enhance brand visibility and engagement. This role involves creating compelling content, managing social media accounts, and analyzing performance metrics to optimize campaigns. The executive collaborates with cross-functional teams to ensure alignment with overall marketing goals. They stay abreast of industry trends, conduct market research, and identify opportunities for growth. Strong communication skills, creativity, and proficiency in social media platforms are essential. The role requires a strategic mindset, adaptability, and the ability to execute campaigns that drive brand awareness and audience acquisition. 1) Social Media Management 2) Analytics and Data Interpretation 3) Content Creation and Copywriting Education- Bachelor's degree or ongoing studies in Marketing/Communications, proficiency in social media platforms, content creation, analytics, and a creative mindset for boosting B2C sales.