Job Description

Social media strategy 1. Development and execution of social media strategy in a month 2. Identification of target audience and platforms 3. Creation of content calendars and social media plans 4. Measurement of social media performance against business goals 5. Implementation of best practices and industry trends Marketing Tools 1. MoEngage - PNs execution, maintaining creative and content quality 2. MoEngage - WhatsApp and PN Flow Execution & Monitoring 3. Appsflyer - Monitoring Campaign Performances Community management 1. Number of inquiries and comments responded to per day (FB, Insta, Telegram) 2. No. of Promotions on Telegram channels (Per Day) 3. Response time and customer satisfaction rate 4. Implementation of community management guidelines 5. Identification of social media trends and insights 6. Building and nurturing relationships with key influencers Analytics and reporting 1. Daily/Weekly reports on campaigns and metrics 2. Metrics such as reach, engagement, and conversion rate, revenue 3. Monitoring of Current campaigns and executing any creative/content changes to maintain optimization