Social Media Executive

Job Description

Job Title: Social Media Executive Location: Prabhadevi, Mumbai Employment Type: Full-Time Company Overview – Aza Fashions Aza Fashions is India’s leading multi-designer luxury fashion platform, curating the finest in Indian couture, pret, and accessories from over 1000+ designers across the country. Since its inception, Aza has been at the forefront of promoting Indian designers and providing customers worldwide access to the most coveted designer collections via its brick-and-mortar stores and global e-commerce platform, www.azafashions.com . With a reputation for excellence, innovation, and trendsetting, Aza has become a go-to destination for celebrities, fashion influencers, and discerning shoppers alike. Job Summary We are seeking a highly creative and results-driven Social Media Associate to join our dynamic marketing team. The role will be instrumental in elevating Aza's digital presence, strengthening brand visibility, and engaging with our luxury fashion audience across multiple social media platforms. Key Responsibilities Manage and execute Aza’s social media strategy across platforms including Instagram, Facebook, Pinterest. Collaborate with marketing team to align content calendars with business goals and campaign launches. Develop engaging, visually compelling content including reels, stories, posts, and campaigns that reflect the brand’s aesthetic and voice. Monitor trends in fashion, social media, and digital content to recommend timely, relevant strategies. Oversee daily community management: respond to comments, DMs, and engage with followers to build strong relationships. Work closely with graphic designers, influencers, and content creators to plan and execute collaborative campaigns. Track and report on KPIs including engagement, reach, follower growth, and content performance. Coordinate with e-commerce and PR teams to ensure cohesive messaging across all digital touchpoints. Qualifications & Skills Bachelor’s degree in Marketing, Communications, Fashion, or related field. 2-4 years of experience managing social media for fashion, lifestyle, or luxury brands. Strong understanding of social media tools, analytics, trends, and platform algorithms. Excellent visual storytelling skills with a keen eye for aesthetics and design. Proficiency in Canva, Adobe Creative Suite, or similar design tools is a plus. Experience working with influencers or managing collaborations preferred. Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously. Passion for luxury fashion and an understanding of the Indian designer landscape. Job Types: Full-time, Permanent, Fresher Pay: ₹200,000.00 - ₹400,000.00 per year Benefits: Health insurance Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Ability to commute/relocate: Prabhadevi, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required) Location: Prabhadevi, Mumbai, Maharashtra (Preferred) Work Location: In person