Social Media Executive in Mumbai

Job Description

Key Responsibilities Design and execute thematic social campaigns aligned with organizational goals ensuring content is both engaging and informative Increase social media followers and engagement and grow followers across all social media platforms including Instagram Facebook LinkedIn YouTube Pinterest TikTok etc Develop implement and manage comprehensive social media strategies that align with the company's goals and objectives Identify engage and manage relationships with influencers and brand ambassadors to amplify online presence and reach new audiences Oversee and engage with social media communities and groups to foster a positive and interactive online environment Work with all stakeholders to create maximum content pieces per month including posts videos infographics and other formats Lead the creation of social media posts with the team ensuring they align with the brand’s messaging and goals Craft content for social media campaigns including reels stories and user generated content contests Use analytics tools to track the performance of social media campaigns and adjust strategies accordingly Provide monthly reports on social media metrics including traffic followers impressions and engagement Collaborate with internal teams to align social media content with broader organizational initiatives Work closely with the creative director and develop creative ideas for execution Manage internal stakeholder expectations and deliver regular updates on social media Organize quarterly internal user generated content contests to boost engagement and community interaction About Company: Aashni + Co opened its flagship concept store in London's charming Notting Hill in the autumn of 2012 to pioneer the most desirable edit in Indian high fashion. Ever since, the brand has come to be associated with providing the residents of the United Kingdom access to visionary South Asian designers, with offerings ranging from haute couture to ready-to-wear, jewelry, and accessories. Designers include Anamika Khanna, Anushree Reddy, Gaurav Gupta, Manish Malhotra, Sabyasachi, Rahul Mishra, Ridhi Mehra, Rimple and Harpreet Narula, Varun Bahl, and like. Trying to reach out to a more global audience without any geographical barriers was the next logical step, which is how www.aashniandco.com was born in 2016. The online leg of the Aashni + Co family will stay true to its penchant for all things luxe and promises to bring the modern Indian woman a specially curated selection of the best in fashion. All just a click away. Show more Show less