Social Media Executive

Job Description

Our social media strategy centers on building a strong online presence, engaging with our audience, and driving brand awareness. We want our SMM to focus on creating valuable content that resonates with our target audience and encourages interaction. Increase Brand Awareness : We aim to expand our reach and ensure more people know about our brand. This involves growing our follower base across all platforms and increasing our online visibility. Engage Our Audience : Engagement is key, and we want to foster a community where our followers feel connected and valued. This means responding to comments promptly, participating in conversations, and creating content that sparks dialogue, reposts, and shares. Drive Traffic to Our Website : One of our main objectives is to use social media to drive traffic to our website. This helps us convert followers into customers and provides a gateway to our products. Generate Sign-ups : Ultimately, our social media efforts should contribute to increased signups and thereby increase revenue. Monitor and Improve : Continuous improvement is crucial. Regularly analyze social media performance, monitor trends, and adjust our strategy based on data and feedback. What You ll Do- Roles and Responsibilities: As the Social Media Manager, your primary mission is to develop and execute content strategies that amplify brand awareness, drive engagement, and generate leads. Were seeking someone self-driven, adaptable, and ready to thrive in a fast-paced, remote environment. Content Planning & Scheduling : Support the development and execution of monthly social media calendars aligned with marketing goals, campaign timelines, and key product updates. Content Creation & Curation : Assist in creating engaging, platform-specific content (text, image, video, etc.) for LinkedIn, Twitter, YouTube, and other relevant channels that reflect Smartlead s brand voice and values. Publishing & Monitoring : Publish posts regularly across platforms and monitor performance in real-time to ensure a consistent online presence and identify engagement opportunities. Community Engagement : Actively manage and respond to comments, messages, and mentions to build and nurture a strong online community. Escalate customer concerns or brand-related issues to the relevant teams. Trend Spotting & Research : Stay updated on social media trends, competitor activities, and platform updates to inform content and engagement strategies. Collaboration : Coordinate closely with the design and marketing teams to create visually appealing content and align social efforts with larger campaigns and product launches. Analytics & Reporting : Track and report on key metrics such as engagement, reach, follower growth, website traffic, and conversions. Use insights to suggest and implement data-driven improvements. Brand Consistency : Ensure all social media content adheres to Smartlead s tone, style, and branding guidelines. Influencer & Partnership Support : Assist in identifying and reaching out to influencers, partners, or collaborators that align with Smartlead s audience and goals. Campaign Execution : Help execute social media campaigns and contests that drive engagement, traffic, and sign-ups. What Success Looks Like- KPIs: To measure our social media success, we focus on the following KPIs: Follower Growth : Number of new followers/subscribers gained across all social channels over a specific period. Engagement Rate : Quality and quantity of interactions, including likes, comments, shares, and saves. Content Reach & Impressions : The number of users who see and interact with posts. Website Traffic : Volume of traffic referred to the Smartlead website via social media. Lead Generation & Signups : Number of tool signups or demo requests directly attributed to social media efforts. Response Time & Community Health : Average response time to comments and messages; sentiment of online conversations around the brand. Content Output : Consistency and frequency of posts, stories, and video content across platforms. You ll Excel If You Have- Skills: Must Have 2-3 years of hands-on experience managing social media accounts, preferably in a SaaS or B2B tech environment. Strong understanding of platform-specific best practices for LinkedIn, Twitter, YouTube, and emerging channels. Proven ability to write compelling, on-brand copy tailored to different stages of the customer journey. Experience using social media management tools (e.g., Buffer, Hootsuite, Later, etc.). Capable of analyzing performance metrics and drawing actionable insights. Excellent communication and time-management skills. Ability to respond to feedback and maintain professionalism in public interactions. Good to Have Basic graphic design skills using tools like Canva, Figma, or Adobe Creative Suite. Familiarity with creating or editing short-form video content (for YouTube Shorts, LinkedIn, Reels, etc.). Experience supporting influencer or brand partnerships. Knowledge of A/B testing and content repurposing strategies. Why Join Smartlead.ai? Remote-first culture: Work from anywhere, as long as you get things done Zero fluff: High ownership, fast decisions, minimal bureaucracy People-first mindset: We care about performance and well-being Growth opportunities: As we scale, so do you