Social Media Manager

Job Description

About the Role: We’re on the lookout for a Social Media Manager — a strategic thinker, execution powerhouse, and culture-savvy leader who can own and drive the complete social media ecosystem for our brand. This role goes beyond basic content scheduling — we need someone who thinks in campaigns, communities, conversions, and content that hits home with Gen Z. You'll be responsible for shaping our brand’s digital personality across platforms like Instagram (brand + community page), YouTube, Pinterest, LinkedIn (company + founders), and beyond. From campaign ideation to execution, collaboration to performance analysis — this is your playground. If you can lead with creativity, obsess over clean, premium visuals, and deliver results that align with business goals, you're in the right place. Key Responsibilities Strategy & Leadership Design and drive a holistic, high-impact social media strategy aligned with business objectives, product launches, and brand positioning. Lead and mentor junior team members and work cross-functionally with design, content, influencer, and performance marketing teams. Own the content calendar , ensuring consistent, visually premium storytelling that aligns with launches and campaigns. Define platform-specific strategies for Instagram, YouTube, Pinterest, LinkedIn, and emerging platforms. Campaign & Content Execution Conceptualize and lead creative, clutter-breaking campaigns that blend storytelling with sales goals. Oversee end-to-end content production — from briefs and shoots to edits and go-live — maintaining high editorial and visual standards. Execute sales-driven social campaigns that move the needle on traffic, engagement, and conversions. Strategize and lead offline + event-based content journeys, from teaser to amplification. Influencer & Community Strategy Co-lead influencer strategy with the influencer manager — from scouting and negotiation to campaign ROI analysis. Create structured, ROI-driven influencer campaigns that reflect brand values and spark organic buzz. Drive UGC, review content, contests, and brand love by mobilizing the community and leveraging customer voice. Turn our social handles into conversation hubs , especially on Instagram — DMs, comments, shares, and tags. Performance & Innovation Track and optimize performance across all platforms — engagement, growth, CAC, ROAS, CTR, conversions, etc. Deliver weekly/monthly reports with insights and action points that feed back into strategy. Stay ahead of platform trends, Gen Z culture, and algorithm updates to continuously evolve content and tone — without losing brand soul. Bring a data-meets-creativity mindset to constantly innovate and improve. Who You Are 3-4+ years of hands-on experience in social media strategy, content execution, and performance tracking. A strategic mind with a get-it-done attitude — you know how to move from vision to execution fast. Exceptional aesthetic sensibility with an eye for clean, modern visuals that resonate with Gen Z. Strong understanding of platform nuances, especially Instagram, YouTube, LinkedIn, Pinterest. Able to build and lead a team while working cross-functionally and collaboratively. Deep comfort with content planning tools (Meta Suite, Buffer, Hootsuite, etc.). Data-savvy and performance-focused — you know how to interpret numbers and pivot when needed. Excellent communicator with a flair for short-form storytelling, captioning, and tone crafting. Bonus If You Have Experience in fashion, beauty, lifestyle, or youth-centric D2C brands. Basic understanding of paid media strategies (Meta/Google ads). Worked on viral or culturally resonant social campaigns. Hands-on experience managing brand pages as well as founders'/CXO pages. What We Offer A chance to build a culturally sharp, design-forward brand that stands out in a crowded feed. A high-ownership role where your ideas shape how the world sees and experiences our brand. A collaborative, ambitious team that values creativity and clear results. If you live and breathe social, and you're ready to lead with both head and heart — we'd love to meet you. Show more Show less