Social Media Manager

Job Description

Social Media Manager About Us: Traya is an Indian direct-to-consumer hair care brand platform provides a holistic treatment for consumers dealing with hairloss. The Company provides personalized consultations that help determine the root cause of hair fall among individuals, along with a range of hair care products that are curated from a combination of Ayurveda, Allopathy, and Nutrition. Traya's secret lies in the power of diagnosis. Our unique platform diagnoses the patient’s hair & health history, to identify the root cause behind hair fall and delivers customized hair kits to them right at their doorstep. We have a strong adherence system in place via medically-trained hair coaches and proprietary tech, where we guide the customer across their hair growth journey, and help them stay on track. Traya is founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus. Our Vision: Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients. The Role: We are seeking a highly motivated and analytical Social Media Manager with 3+ years of experience, ideally within a D2C environment, to join our marketing team. You will be instrumental in developing and executing our social media strategy, driving brand awareness, engagement, and ultimately, conversions. This role requires a creative storyteller with a strong understanding of various social media platforms and a proven ability to leverage data for optimization. What You'll Do: Strategy & Content Development: Develop and implement comprehensive social media strategies aligned with overall marketing and business objectives, with a strong focus on D2C customer acquisition and retention. Create compelling, platform-specific content (text, image, video, stories, etc.) that resonates with our target audience and embodies our brand voice. Plan and execute social media campaigns, contests, and promotions to drive engagement and achieve campaign goals. Stay up-to-date with the latest social media trends, algorithm changes, and best practices. Community Management & Engagement: Actively manage and grow our online communities across all relevant social media platforms. Engage with followers, respond to comments and messages in a timely and on-brand manner, fostering a positive brand image. Identify and engage with influencers and brand advocates to expand our reach. Monitor brand mentions and online conversations, identifying opportunities and addressing concerns. Performance Analysis & Optimization: Strong analytical skills are a must. Monitor, track, and analyze social media performance using relevant metrics (reach, engagement, impressions, conversions, ROI, etc.). Generate regular reports on social media performance, identifying key trends, insights, and actionable recommendations for improvement. Conduct A/B testing on content, ad creatives, and campaign strategies to optimize performance. Utilize social listening tools to understand audience sentiment and identify emerging trends. Platform Management: Manage content scheduling and publishing across multiple social media platforms including, but not limited to, Instagram, Facebook, TikTok, YouTube, Pinterest, and LinkedIn. Optimize content for each platform to maximize reach and engagement. Manage social media advertising campaigns, including budget allocation, targeting, and ad set creation. Collaboration: Collaborate closely with the marketing, creative, and product teams to ensure consistent brand messaging and integrated campaigns. Work with customer service to address customer inquiries and feedback received through social channels. What You'll Bring: 3+ years of progressive experience in social media marketing, with a proven track record of success. Demonstrable experience working with a D2C brand is highly preferred. Expertise in managing and optimizing content across a variety of social media platforms, including (but not limited to): Instagram, Facebook, YouTube, Pinterest, and Threads. Exceptional analytical skills with the ability to interpret data, derive actionable insights, and make data-driven decisions. Proficiency in using social media analytics tools (e.g., Google Analytics, Facebook Business Manager, Instagram Insights, third-party analytics platforms). Proven experience in developing and executing successful social media campaigns. Excellent written and verbal communication skills with a strong eye for detail. Creative mindset with the ability to generate innovative ideas and engaging content. Ability to work independently and as part of a collaborative team in a fast-paced environment. Strong organizational and time management skills with the ability to juggle multiple priorities. A passion for staying ahead of social media trends and technologies. Bonus Points If You Have: Experience with social media management tools (e.g., Hootsuite, Sprout Social, Buffer). Basic graphic design or video editing skills (e.g., Canva, CapCut, basic Photoshop). Experience with influencer marketing. Show more Show less