Social Media Manager

Job Description

About Us: VasyERP (Funded by Reliance Industries) is an Ahmedabad situated young start-up working into cloud-based ERP products. We design and develop ERP point of sale (POS) platforms for manufacturing and retail industries in India and internationally. About the role: As a Social Media Manager, you will be responsible for creating and implementing social media strategies, manages online communities, generates engaging content, analyzes performance, and builds brand presence across various platforms. Roles Responsibilities: Strategy and Planning: Develop and implement social media strategies aligned with business goals, understanding target audiences and identifying relevant platforms. Content Creation: Produce engaging and high-quality content, including text, images, videos, and graphics, ensuring consistency with brand voice and style. Performance Analysis: Track social media performance, analyze data, identify trends, and make data-driven decisions to optimize strategies. Brand Management: Maintain a consistent brand image and voice across all social media platforms, ensuring alignment with overall marketing efforts. Copywriting: Craft compelling and persuasive copy for social media posts and campaigns. Paid Campaign: Plan and execute paid social media advertising campaigns to drive engagement, increase followers, and boost conversions. Lead Generation: Experience in social media advertising and optimizing posts for conversions. Candidate Requirement: 5+ years of experience working into Social Media Marketing Extensive knowledge of a variety of current social media platforms Developing and executing content calendars Creating effective social media marketing campaigns, paid campaigns, Ads etc. Solid knowledge of SEO, keyword research and Google Analytics Hands on experience in content management Good to Have: Significant experience leading a brand s social media initiatives Familiarity with web design Exposure in Interpret data, identify trends, and make data-driven decisions to optimize social media performance.