Social Media Manager

Job Description

Senior Social Media Manager Location: On-site (Khar West, Mumbai) Type: Full-time Reports to: Head of Brand YourHappyLife is India’s first complete wellness company built for the new generation. From science-backed skincare to multi-functional supplements, we’re creating indulgent, effective, and repeat-worthy products that help people Live Complete —in body, mind, and mood. We’ve raised capital. We’re scaling fast. And we’re building a team of creators, builders, and believers who want to own a category, not just work in one. Role Overview: We’re looking for a Senior Social Media Manager who can be part creative powerhouse , part data-driven strategist , and part producer-influencer hybrid . You’ll drive the voice, vibe, and visibility of the brand across Instagram, YouTube, and LinkedIn—while building a magnetic community of fans, creators, and collaborators. What You'll Own: Content Creation & Management: Plan and execute a 30-day rolling content calendar across Instagram, YouTube Shorts, and LinkedIn. Write scripts, create visual hooks, and develop high-engagement reels, carousels, memes, and stories. Be hands-on: shoot content in-house, edit using Canva/CapCut/InShot, and ideate daily formats. Growth & Analytics: Understand platform algorithms and leverage them for organic reach. Monitor performance weekly and suggest content experiments based on insights. Build internal dashboards (Google Sheets, Meta, LinkedIn Analytics). Influencer & UGC Strategy: Build and manage an always-on influencer program with creators who align with our brand. Source, brief, and manage 5–10 creators per month for UGC/reels/testimonials. Maintain a structured database of content creators, budgets, and usage rights. Shoot & Campaign Ownership: Plan and manage monthly shoots (internal and with celebs/creators), from pre-prod to delivery. Lead shoot briefs, organize shot lists, manage props, and collaborate with videographers/photographers. Own product launch content rollouts: from teaser to hero content to behind-the-scenes drops. Community Engagement & Brand Voice: Respond to comments and DMs, initiate conversations, and build a real tribe. Create meaningful engagement moments: polls, reactions, testimonials, customer features. Write in a voice that’s cheeky, intelligent, empathetic, and very YHL. Who You Are: 4 - 6 years of experience managing social media for a consumer or lifestyle brand (D2C preferred). Can ideate, script, shoot, edit, and post yourself—no delays, no dependencies. Strong sense of design and aesthetics. You know what looks good and what performs . Obsessed with the nuances of Instagram, Reels, LinkedIn content, YouTube Shorts. Comfortable organizing shoots, creators, and calendars with zero chaos. Growth-driven: you check numbers weekly and build hypotheses for better performance. Sharp, self-starting, and hungry to own your space. Metrics You'll Be Accountable For: Monthly follower growth (IG): +12–15% Avg Reel reach: 50,000+ Engagement rate: >4% UGC/Influencer content: 5–10 per month Monthly campaign success (reach, saves, conversions) Weekly story engagement: 30%+ completion Tools You Should Know: (or be williing to master) Canva, InShot, CapCut, Adobe Express Meta Creator Studio, Google Sheets, Notion Google Drive, Trello (for calendar & campaign mgmt) Bonus: Midjourney, ChatGPT (for visuals & copy assist) Show more Show less