Job Description

As the social media Influencer Marketing Manager, you ll manage the creation of social media strategies, and the planning and execution of successful social media and influencer campaigns. Ultimately, you should be able to increase brand awareness and audience engagement across a range of social platforms and be able to report on the effectiveness of your activity. You should have excellent multitasking skills, a creative way of thinking, brand understanding, and be comfortable presenting ideas and results to both clients and internal teams. You ll have previous experience in social media and influencer marketing and be comfortable leading your own projects. You ll need to be happy addressing current clients and prospects and using social listening and analytics tools. You ll work closely with the Creative, Content Digital PR, Paid Media Marketing team. Role Responsibilities: Audience: Identify and build an understanding of our clients /prospects target audiences and trends Set clear objectives: Agree objectives for campaigns considering traffic, brand awareness, customer retention, online reputation, leads or sales as a starting point Social strategy: Work alongside the internal team, Content Marketing team to define and manage the social strategy. Campaign Analysis: Analyse the end of campaign performance, coming back to the campaign objectives and business goals, and identifying successes and areas for improvement Influencer marketing: Work as an influencer to meet the set objectives, identify influencers in relevant industries and areas, collaborating with them to post promotional content and advertisements Presentation and people skills: Strong presentation and speaking skills; ability to build and maintain relationships easily; ability to effectively communicate information and ideas in written and verbal format and build and maintain relationships; organized (you ll work on multiple projects at once), with high attention to detail; a proactive, can-do attitude Social Media Management: Maintain social media accounts, including Facebook, Twitter, YouTube, and Instagram connect to potential target audience across various social networking platforms, Developing and implementing innovative social media strategies, Creating and writing relevant content for social media posts. Social media Calendar: Build and schedule a monthly content calendar Requirements: Demonstrable experience as a far-reaching social media influencer. A large, highly dedicated viewership across multiple channels. Demonstrate phenomenal understanding and knowledge of social media networking platforms. Tech-savvy with well-honed marketing abilities. Excellent verbal communication skills. Predictably authentic. Identification with broader societal causes. Ability to build relationships via social media platforms. Excellent proficiency in Social Media Management tools such as Zoho, Buffer, Hootsuite, and others. Excellent verbal and written communication skills. Ability to work under pressure and prioritize tasks. Outstanding analytical, interpersonal, and organizational skills. Excellent problem solving and networking skills. Strong work ethics. Ability to work in a team or individually as and when required. Exceptional attention to detail. Good time management abilities. Strong decision-making skills.