Social Media Marketer

Job Description

Roles and Responsibilities Key Responsibilities: Plan, manage, and execute daily posts across all social media platforms (Instagram, Facebook, LinkedIn, YouTube) with relevant captions, hashtags, and aligned visuals. Ensure all social media profiles are branded, current, and visually consistent across platforms. Coordinate with the content and design teams to build a monthly content calendar tailored for target audiences: doctors, healthcare professionals, and students. Develop creative content ideas, campaigns, and reels concepts that are informative, engaging, and audience-specific. Monitor and analyze engagement metrics ( likes, comments, shares, DMs ) and respond promptly. Work proactively to increase followers, engagement rates , and brand visibility using trends, insights, and consistent posting. Collect and manage multimedia assets ( photos, videos, OT clips, behind-the-scenes ) for quick and timely social updates. Track social media performance and suggest actionable improvements based on data and trends . Ensure all content is brand-compliant, medically accurate , and adheres to ethical communication standards . Desired Candidate Profile 23 years of experience in Social Media Optimization or social media handling, preferably in healthcare, hospitals, or educational institutions. In-depth knowledge of social media platforms and algorithms (Instagram, Facebook, LinkedIn, YouTube) . Proven ability to create and execute compelling content (text, image, and short videos). Proficient in social media tools such as Meta Business Suite, Canva, Buffer, Later , etc. Comfortable managing real-time content creation using phones during live events or field visits. Excellent written and verbal communication skills with a proactive and creative mindset. Ability to coordinate effectively with internal teams including doctors, trainers, designers, and content creators. Preferred Skills: Basic graphic design or video editing skills (reels, short videos, templates). Understanding of healthcare communication tone and sensitivity in medical content. Prior experience managing social media handles for Finance & Technologies