Job Description

Social Media Management: Be the voice of Whatfix. Manage Whatfix s social media accounts: Linkedin, Twitter, YouTube, Instagram, and Facebook Strategize and maintain a social media content calendar for all channels Collaborate with key stakeholders and teams including Customer/ Partner Marketing teams, Product marketing teams, Product managers. Drive Social Listening by monitoring, listening and responding to relevant social chatter across channels actively Content Creation: Create engaging, original, and visually appealing content for various social media platforms, including text, images, videos, and infographics. Collaborate with design and content teams to ensure consistent brand messaging and aesthetics. Campaign Planning and Execution: Plan, execute, and manage social media campaigns to generate buzz, excitement, and attendance for upcoming events. Leverage trending topics and relevant industry news to enhance campaign effectiveness. Lead and manage creative brand campaigns across Whatfix s social media channels Formulate and drive demand generation campaigns using gated Whatfix collaterals Research and Analyze Industry Trends Stay current with emerging social media trends, tools, and best practices to ensure the firm remains at the forefront of online engagement. Use social media for researching and analyzing competitive intel Analytics and Reporting: Track and analyze key performance metrics, providing insights on campaign effectiveness, audience growth, and engagement rates. Use data-driven insights to refine strategies and improve future campaigns. What you should have Must-have: Minimum experience of 2-5 years in Social Media Proven track record of scaling social media platforms Excellent command over written and spoken English, and good interpersonal skills Outstanding project management skills Good- to-Have: Familiarity with social media tools (Hootsuite/ HubSpot/ sprout social) Experience with Google Analytics and SEO Basic Design Expertise (Figma/ Canva) Marketing automation platforms Excellent interpersonal and relationship-building skills Networking aptitude Appetite to experiment with new, creative ideas on different platforms