Social Media Marketing Intern

Job Description

Job Description: Social Media InternStipend: 10-15kReports To: Social Media Marketing ManagerLocation: Gurgaon ( onsite) Apply Here: https://docs.google.com/forms/d/1jjlC2BsEGovIv4JrQQ4tqsVp493GcxmAnJDubV8D_sQ/edit?usp=drive-dynamite&ts=6814727b Job Type: Full-timeAbout Registerkaro: At Registerkaro, we empower businesses with seamless registration and compliance solutions, enabling entrepreneurs to focus on growth. We are committed to building a strong digital presence to connect with our audience, educate them, and deliver value through impactful content.Role OverviewAs a Social Media Intern, you will take charge of building and managing Registerkaro’s online presence across multiple platforms. Your creative expertise and data-driven approach will shape how we engage with our community, increase brand visibility, and support key marketing objectives. This is a hands-on role that requires a mix of strategic thinking, creativity, analytical skills, and a keen understanding of social media trends. Key Responsibilities:1. Social Media Content Strategy and DevelopmentPlan, create, and manage a content calendar for platforms like Instagram, Facebook, LinkedIn, Twitter, YouTube, and Pinterest.Brainstorm and execute original ideas for engaging posts, videos, reels, and live sessions tailored to specific audiences.Ensure brand consistency in tone, messaging, and visual style across all content.Collaborate with the design and content teams to produce high-quality assets like graphics, animations, and short-form videos.Write attention-grabbing captions, headlines, and hashtags that align with brand goals.2. Platform Management and Community BuildingPost and schedule content daily, ensuring optimal timing for audience engagement.Actively respond to comments, direct messages, and mentions, building trust and relationships with the audience.Monitor trends, challenges, and discussions relevant to our industry and creatively incorporate them into content.Develop strategies to grow followers, improve audience engagement rates, and build an active online community.3. Campaigns and AdvertisingAssist in planning and executing paid social media campaigns, ensuring the right audience targeting and objectives.Collaborate with the marketing team to support key campaigns, product launches, or special initiatives.Monitor the performance of paid campaigns and optimize them for maximum ROI.Identify influencers, bloggers, or collaborators to amplify the brand’s voice and presence.4. Analytics and Performance OptimizationTrack and analyze KPIs (key performance indicators) such as engagement rates, impressions, reach, follower growth, website traffic, and conversions.Generate weekly and monthly performance reports to highlight successes and opportunities for improvement.Use insights to refine social media strategies, content types, and posting schedules.Stay informed about algorithm changes and best practices for each platform.5. Trend Monitoring and Creative ExplorationStay updated on the latest trends in social media, marketing, and digital content.Experiment with new formats (e.g., Instagram reels, TikTok challenges, or Twitter threads) to keep the content fresh and relevant.Research competitors’ strategies and benchmark the brand’s social media performance against industry leaders.Required Skills and QualificationsEducational Background- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.Experience - 0-6 months of experience managing social media platforms for a brand or organization.Proven track record of creating content that drives engagement and achieves measurable results would be plus.2.Technical SkillsStrong knowledge of social media platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, TikTok, etc.).Familiarity with social media management tools like Hootsuite, Buffer, or Sprout Social.Basic graphic design and video editing skills (Canva, Adobe Photoshop, Adobe Premiere Pro, etc.).Experience with analytics tools (Google Analytics, platform-specific insights) to track performance.Understanding of paid advertising on social platforms, including audience targeting and budgeting.3.Soft SkillsExcellent verbal and written communication skills with a flair for storytelling.Creative and innovative thinking to produce original content ideas.Strong organizational and time management skills to handle multiple tasks.Team player with the ability to collaborate across departments.Analytical mindset with the ability to interpret data and derive actionable insights.4.Key Performance Indicators (KPIs)Growth in follower count and audience engagement rates.Improvement in website traffic and conversions driven by social media.Performance of campaigns (organic and paid).Adherence to posting schedules and campaign deadlines.Creation of high-quality, innovative, and engaging content.Why Join Us?Growth Opportunities: Develop your skills in a collaborative environment and grow with our expanding brand.Creative Freedom: Bring your innovative ideas to life and shape our social media presence.Dynamic Culture: Be a part of a passionate team that values collaboration and creativity.