Job Description

As a Social Media Marketing Manager , you will leverage your creativity and strategic expertise to enhance our brand presence, engage our audience, and drive impactful marketing campaigns. You will be responsible for developing content, managing campaigns, and analyzing performance to optimize our digital strategy. Key Responsibilities Strategy Development & Implementation Create and execute strategic social media marketing plans aligned with business objectives. Collaborate with internal teams to integrate social media strategies with broader marketing initiatives. Content Creation & Management Develop engaging and brand-aligned content, including graphics, videos, and copy for social media. Oversee the design and scheduling of posts to ensure a consistent and compelling digital presence. Campaign Management Plan, execute, and measure digital marketing campaigns across multiple platforms. Manage paid promotions and ad campaigns to maximize reach and engagement. Community Engagement & Growth Monitor and respond to audience interactions, fostering engagement and brand loyalty. Expand influencer and community outreach efforts to strengthen brand advocacy. Analytics & Reporting Track key performance metrics and provide insights to optimize strategy. Prepare reports on campaign effectiveness and audience engagement. Crisis Management Monitor trends and manage company social media profiles to address customer feedback promptly. Handle social media crises with professionalism and sound judgment. Collaboration & Coordination Work closely with sales, customer service, and other teams to ensure brand consistency. Coordinate with the marketing team to enhance campaign execution and effectiveness. Qualifications & Experience Professional Experience 3-5 years of experience in social media management, digital marketing, or a related field. Proven ability to create and implement successful social media campaigns. Educational Background Bachelor s degree in Marketing, Communications, New Media, or a related field (preferred). Technical Skills Strong proficiency with major social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.). Experience with scheduling tools like Hootsuite, Buffer, or Sprout Social. Ability to analyze social media metrics and generate actionable insights. Familiarity with graphic design tools (Adobe Photoshop, Canva) and basic video editing software (preferred). Communication & Creativity Exceptional writing, editing, and storytelling skills. Ability to develop compelling content that resonates with target audiences. Strategic Thinking & Leadership Demonstrated ability to create strategic marketing plans. Experience leading projects or managing teams (preferred). Industry Knowledge Understanding of online marketing trends and major marketing channels. Experience in the airline, travel, or tourism industry (preferred but not required).