Social Media Marketing Specialist

Job Description

Company Description Colan Infotech is a recognized technology partner, specializing in mobile solutions, web technologies, AI, and Blockchain solutions. With over two decades of experience in digitizing firms, we are dedicated to keeping businesses relevant in today's technology-driven age. Our CMMI level 3 certified company, headquartered in Chennai with 600+ employees, offers customized technological solutions to a global clientele. Job Summary We are looking for an experienced Social Media Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and managing our social media strategy across platforms to increase brand awareness, improve marketing efforts, and drive engagement and conversions. Role Description This is a full-time on-site role for a Social Media Marketing Specialist located in Chennai at Colan Infotech. The role involves day-to-day tasks related to social media marketing, social media content creation, digital marketing, and media communication. Key Responsibilities • Excellent written and verbal communication skills. • Creative thinker with a strong visual sense for content aesthetics. • Ability to thrive in a fast-paced, collaborative environment. • Develop and execute social media strategies aligned with overall business goals. • Create, curate, and manage content (text, images, videos) across platforms such as LinkedIn, Instagram, Facebook, Twitter, and YouTube. • Monitor social media trends, tools, and technologies to apply relevant best practices. • Analyze social media insights and KPIs to measure success and provide actionable recommendations. • Collaborate with content, design, and performance marketing teams to ensure consistent brand messaging. • Engage with online communities and respond to inquiries in a timely and professional manner. • Track competitor activity and emerging trends to maintain a competitive edge. • Support email marketing efforts to amplify brand messaging. • Utilize AI-based tools and social media automation platforms for efficiency and performance. • Strong understanding of SEO principles, content marketing, and performance metrics (considered an added advantage). • Prior working experience in B2B or SaaS companies is preferred. Show more Show less