Social Media Marketing Specialist || Bengaluru

Job Description

Role & responsibilities Develop and Implement brand social media strategy, content plan and calendar in alignment with brand objectives. Curate and generate content (static, dynamic and video content) for social media posts and videos. Collaborate with agencies and influencers to improve brand awareness and overall social media engagement across platforms. Analyze performance metrics and optimize campaigns accordingly. Responsible for content and communication release through all digital platforms and apps for all brand channels. Maintain and update website content to ensure accuracy, relevancy, and brand consistency. Track website analytics and SEO performance, implementing updates to enhance visibility. Content development and brand messaging - Create compelling marketing content, including brochures, presentations, press releases, articles, and blogs. Collaborate with designers and agencies to develop engaging marketing materials. Events & Exhibitions planning planning and executing Industry specific exhibitions and events. Preferred candidate profile Female Manufacturing Industry Preferred.