Social Media Specialist

Job Description

Experience: 3.00 + years Salary: INR 400000-500000 / year (based on experience) Shift: (GMT+05:30) Asia/Kolkata (IST) Opportunity Type: Remote Placement Type: Full time Permanent Position (*Note: This is a requirement for Uplers) What do you need for this opportunity? Must have skills required: LinkedIn, Youtube, SEO, Community Building, audience engagement, YouTube Analytics, LinkedIn Analytics, Performance monitoring, Storytelling, Analytical Mindset, Collaboration, viral content Uplers is Looking for: The Social Media Specialist will independently manage and execute social media content strategies for Mavlers, leveraging a strong understanding of LinkedIn and YouTube growth tactics. They will lead initiatives to create, repurpose, and optimize content tailored for platforms like LinkedIn, YouTube, Instagram, X, and Facebook. With a focus on platform-specific algorithms, audience engagement, and viral trends, the specialist will play a pivotal role in building an engaged community, enhancing brand visibility, and fostering meaningful connections with agency owners and senior decision-makers in the B2B and B2C industries. Roles & Responsibilities: Develop and execute platform-specific content strategies, including content calendars, to maximize reach and engagement on LinkedIn, YouTube, Instagram, Facebook, and X.Repurpose blogs, webinars, and video content into tailored formats optimized for each platform's audience and trends.Build and nurture engaged communities on LinkedIn and YouTube through active audience interactions, meaningful conversations, content automations, and consistent posting.Ensure content is crafted to drive virality and audience resonance, leveraging a deep understanding of platform algorithms, especially on LinkedIn and YouTube.Optimize YouTube content with SEO-focused titles, descriptions, tags, and thumbnails to enhance discoverability and audience growth.Track and analyse performance metrics (impressions, reach, engagement) across platforms to refine strategies and improve ROI.Collaborate with video editors, graphic designers, and leadership to deliver cohesive, high-quality, and impactful content aligned with brand objectives.Stay updated on emerging social media trends, viral formats, and algorithm changes to improve content performance continuously. Skills Required: Expertise in LinkedIn and YouTube growth strategies, including SEO, community building, and audience engagement.Strong understanding of platform-specific algorithms, trends, and best practices for LinkedIn, YouTube, Instagram, Facebook, and X.Ability to develop content strategies tailored to agency owners and senior decision-makers in B2B/B2C industries.Proficiency in tools like YouTube Analytics, LinkedIn Analytics, and other performance monitoring platforms.Advanced knowledge of repurposing content (e.g., blogs, videos) into platform-specific formats to drive engagement.Excellent storytelling skills with a focus on creating viral and shareable content.Analytical mindset with the ability to track performance metrics and refine strategies based on insights.Strong collaboration skills to work effectively with video editors, designers, and leadership.Capability to work independently, take ownership, and deliver high-quality results with minimal supervision. Education, Expertise & Experience: 3+ years in social media management or related roles.Proven portfolio showcasing successful social media campaigns and community-building initiatives.Strong understanding of the marketing industry and its trends, particularly in the B2B space. Expertise in optimizing YouTube channel for search & engagement. Social Listening & Online Reputation Management. Community Building Skills. How to apply for this opportunity? Step 1: Click On Apply! And Register or Login on our portal.Step 2: Complete the Screening Form & Upload updated ResumeStep 3: Increase your chances to get shortlisted & meet the client for the Interview! About Uplers: Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. (Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well). So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!