Proven experience in sales and leadership, preferably in the liquor or beverage industry with strong knowledge of the liquor market, industry trends, and competitors. Create and manage annual and quarterly sales plans, budgets, and forecasts.(primary & secondary). Regularly analyze sales data, market trends, and performance metrics to make informed decisions. Collaborate with supply chain and logistics teams to ensure adequate product availability and manage inventory levels effectively and product availability at various points of sale. Deliver budgeted sales for the territory within spend perimeters. Effectively negotiate activations and consumer events and promotions and On-Premises displays to increase sales and visibility. Provide bespoke opportunities/proposals to drive new opportunities on-premises. Possess in-depth knowledge of the company's liquor products. Work closely with the marketing department to plan and execute promotional activities and marketing campaigns. Strong negotiation and communication skills. Prepare and present reports to senior management regarding sales achievements and market insights.

Proven experience in sales and leadership, preferably in the liquor or beverage industry with strong knowledge of the liquor market, industry trends, and competitors.Create and manage annual and quarterly sales plans, budgets, and forecasts.(primary & secondary)Regularly analyze sales data, market trends, and performance metrics to make informed decisions.Collaborate with supply chain and logistics teams to ensure adequate product availability and manage inventory levels effectively and product availability at various points of saleDeliver budgeted sales for the territory within spend perimeters.Monitor & maintain competitive pricing, distribution, visibility, shelf space & displays on off premise accounts.Possess in-depth knowledge of the company's liquor productsWork closely with the marketing department to plan and execute promotional activities and marketing campaigns.Strong negotiation and communication skillsPrepare and present reports to senior management regarding sales achievements and market insights.