Job Description

Job Title: Sr associate – Influencer Marketing Position Overview We are seeking an individual with 2–3 years of experience in working with vibrant, youth-centric brands on social media and influencer marketing. The ideal candidate will possess a keen understanding of the latest digital trends along with the skills to analyze, plan, and execute dynamic social media campaigns. You will collaborate with brands and creators/influencers to bring thrilling campaigns to life. If you thrive on innovative ideas that can drive positive change through compelling visual content and communications, this role is perfect for you. Key Responsibilities Manage multiple accounts and build positive relationships with clients. Drive client retention, renewals, upsells, and overall satisfaction. Oversee campaigns and projects within defined budgets and timelines. Partner with cross-functional teams to understand goals and exceed performance metrics. Monitor campaigns, analyze results, and optimize strategies to meet KPIs. Conduct social media research—track trends, platform patterns, and consumer behavior. Plan brand social media programming based on BAU, festive, and marketing calendars. Lead and support teams, manage workflow, and conduct timely reviews and OKRs. Collaborate with leadership to build briefs, insights, and campaign strategies. Develop and execute influencer marketing strategies and creative campaigns. Identify and onboard new influencer talent and KOLs. Negotiate and contract influencers, including securing content usage rights. Provide strategic recommendations and oversee contracted deliverables. Attend relevant industry events for networking and outreach. Skills Required Deep familiarity with India’s digital content trends and creator ecosystem. Strong written and verbal communication skills. Proven experience with youth-centric brands and high-volume influencer mandates. Time management, multitasking, and the ability to handle multiple campaigns. Strong presentation and breakdown skills for client and internal briefing. Skills: negotiation,data analysis,project management,campaign strategy,campaign planning,communication skills,time management,executive presentation skills,strategic recommendations,campaigns,well-versed with trends & creators,written & verbal communication,presentation skills,multitasking,communication,multi-tasking,digital trends analysis,influencer marketing,social media management,client relationship management Show more Show less