Sr. Exec- Performance Marketing

Job Description

Key Responsibilities: ● Responsible for Performance Marketing and Acquisition Strategy, including planning and execution across Google and Facebook. ● Create and implement a digital marketing strategy to drive awareness, traffic, conversions and revenue. ● Own & deliver on user growth targets. Scale acquisition of high LTV users across app & web while maintaining efficiency on CACs and CPTs. ● Set up attribution models, multi-channel tracking and quality. Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments. ● Drive marketing effectiveness through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation and planning. Skills Required: ● Proven performance marketing experience and working with the creative and content team to get high performing creatives. ● Well-versed in performance marketing, conversion, and online customer acquisition. ● Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) ● Must have a strong grasp of numbers and be comfortable with quantitative analyses and simple statistics. ● 2+years digital marketing experience. ● Excellent team player with excellent written and verbal communication skills. Show more Show less