Job Description

CrossAsyst Infotech Private Limited is looking for Sr. Executive Marketing to join our dynamic team and embark on a rewarding career journey We are seeking a dynamic and experienced Executive Marketing professional to join our team As an Executive Marketing, you will be responsible for developing and implementing strategic marketing initiatives to drive brand awareness, generate leads, and support business growth You will lead a team of marketing professionals and collaborate with cross-functional teams to execute marketing campaigns and achieve organizational objectives Key Responsibilities:Marketing Strategy: Develop and implement comprehensive marketing strategies aligned with the company's goals and objectives Conduct market research and analysis to identify target audiences, market trends, and competitive landscape Define positioning, messaging, and value propositions to differentiate the company's products/services in the market Team Leadership: Lead and manage a team of marketing professionals, providing guidance, mentorship, and support Set clear goals and objectives, monitor performance, and provide regular feedback Foster a collaborative and high-performing work environment, promoting teamwork, creativity, and continuous learning Brand Management: Drive brand development and ensure consistent brand messaging across all marketing channels Develop and maintain brand guidelines, including visual identity, tone of voice, and brand positioning Monitor brand performance, track brand equity, and implement strategies to enhance brand awareness and perception Marketing Campaigns: Plan, execute, and optimize integrated marketing campaigns across multiple channels, such as digital advertising, social media, content marketing, email marketing, events, and PR Collaborate with internal and external stakeholders to develop campaign strategies, creative assets, and marketing collateral Monitor campaign performance, track metrics, and make data-driven decisions to improve results Digital Marketing: Oversee digital marketing initiatives, including website management, search engine optimization (SEO), search engine marketing (SEM), social media marketing, and online advertising Stay updated on digital marketing trends and technologies to drive innovation and ensure effective utilization of digital channels Lead Generation and Conversion: Drive lead generation efforts by implementing effective lead generation strategies, optimizing lead nurturing workflows, and leveraging marketing automation tools Collaborate with sales teams to align marketing activities with lead conversion and revenue goals Implement lead tracking and reporting mechanisms to measure marketing ROI Market Collateral and Content Development: Manage the development of marketing collateral, sales materials, presentations, and other content assets Collaborate with subject matter experts and content creators to develop compelling and informative content that resonates with target audiences Ensure consistent messaging and branding across all marketing materials Analytics and Reporting: Establish key performance indicators (KPIs) for marketing initiatives and campaigns Track, analyze, and report on marketing performance metrics and campaign effectiveness Provide actionable insights and recommendations based on data analysis to optimize marketing strategies and tactics Qualifications and Requirements:Bachelor's or Master's degree in Marketing, Business Administration, or a related field Proven experience in a leadership role in marketing, with a track record of successful marketing strategy development and execution Strong knowledge of marketing principles, techniques, and best practices Excellent understanding of digital marketing channels, tools, and analytics Familiarity with marketing automation platforms and CRM systems Demonstrated experience in managing and leading a marketing team Strong analytical and problem-solving skills, with the ability to use data to drive marketing decisions Excellent communication and interpersonal skills, with the ability to effectively convey complex ideas to stakeholders at all levels Creativity, innovation, and a strategic mindset Ability to work effectively in a fast-paced and dynamic environment, managing multiple priorities and deadlines Experience in the industry or market relevant to the company's products/services is a plus