Job Description

Job description Position: Sr. Global Marketing Manager - Cancard Inc Location: New Delhi, India. Role Type: Full Time MANDATORY REQUIREMENTS: 5 Year of Healthcare Technology Marketing Experience Global Product Launch Experience Hands on Digital Marketing Experience Cancard Inc and Advaa Health are seeking an experienced, engaged, and hands-on healthcare marketing leader for the role of Sr. Global Marketing Manager. This role will be pivotal in driving development, launch, and successfully commercializing an innovative portfolio of digital healthcare products for global markets. Cancard Inc has been a multi-technology company operating since 1989. Both Cancard and its sister company, Advaa Health, are at the forefront of transforming primary healthcare through technological innovation. Our mission is to empower primary care physicians with state-of-the-art digital tools and solutions that streamline their practices and significantly reduce administrative burdens and operational costs. Amidst increasing paperwork and complex administrative tasks faced by healthcare professionals, we serve as a key partner, enabling physicians to focus on patient care. Our healthcare product portfolio leverages cutting-edge technologies in data analytics, artificial intelligence, and cloud computing to offer seamless, intuitive, and cost-effective solutions. By integrating our systems, primary care practices can enhance patient engagement, optimize appointment scheduling, automate billing and coding processes, and access comprehensive patient health records in real-time. These advancements not only improve the quality of care provided but also contribute to a significant reduction in overhead costs. This position offers a unique opportunity for marketers who are passionate about solving critical healthcare challenges to learn and grow within the company. The role provides direct experience and exposure to customers in the US, Canada, and other global markets. KEY RESPONSIBILITIES: Lead development and execution of commercial strategy. Work with business leaders and commercial team to develop and execute global strategic plans for Cancard. Collaborate with a cross functional team to develop and help execute marketing strategy including portfolio plans, pricing strategies for global markets and key segments. Develop deep understanding of all market segments, customer needs, competitors, market size, growth rate and market share. Conduct primary and secondary research to understand unmet needs for each segment. Use actionable insights to develop commercial and portfolio plans to meet unmet customer needs and maintain competitive advantage to achieve sales and growth targets. Develop marketing mix strategy including development of in-house digital marketing capability. Implement sales and commercialization programs and technology platforms to improve execution and return on investment on marketing budgets. Grow Cancard ecommerce business by adding innovative products at competitive pricing. Establish and manage supplier and strategic partner relationships. Jointly develop sales, growth, and promotional plans to ensure strong alignment and support from partners. Develop brand strategy and guidelines for company and new products to keep Cancard and product brand fresh and improve product recall. Develop advertising budget along with mix of platforms - develop strong understanding key search words for all key products and segment and tweak digital advertisement plans accordingly to ensure a high ROI as well as effective and responsive strategy. Work with the technical team to keep the company website rank competitive. Use SEO tools to drive traffic to the website and conversion of these tools through ecommerce sales. Use SEO and other digital marketing techniques and tools to drive healthy lead generation and sales pipeline. Setup systems to ensure high conversion ratios from lead to sales. Manage and drive the inside selling team to develop a strong lead pipeline and pre-sales customer need validation. Develop inside sales as key core capability. Develop, recruit, hire, manage, and mentor team members to develop a strong commercial team to drive and maintain a high level of performance and collaborative work environment. Manage Cancard Social Media accounts to be consistent with the overall company marketing strategy and plans. Lead and assist Company Leadership and Board of Directors in strategic and tactical projects. QUALIFICATIONS: Bachelor's degree required. MBA preferred. Minimum 5 years of healthcare technology sales and / or marketing experience. Minimum 3 years of digital marketing experience required. Hands on Expert level knowledge of content marketing, SEO, social media marketing, email marketing, Google analytics, Google Ads development and deployment required. Must have strong communication written and oral English language skills with good awareness of US and Canadian consumer sensibilities. WHAT WE OFFER: Competitive salary and benefits package. Flexible working hours. A dynamic and supportive work environment with opportunities for professional growth and development. The chance to work on meaningful projects that have a real impact on healthcare. HOW TO APPLY: We thank all applicants for their interest in joining Cancard, but only those selected for an interview will be contacted. Cancard is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Please submit your resume, cover letter, and any relevant work samples or project portfolios to HR@cancard.com. In your cover letter, explain why you're interested in this role and how your background and experience make you a good fit for our team. We thank all applicants for their interest in joining Cancard, but only those selected for an interview will be contacted. Cancard is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.