Job Description

Role & responsibilities Understand clients requirements and meet desired performance objectives across a portfolio of clients. Serve as the primary point of contact for high-value clients and take strong ownership of client deliverables. Devise strategies based on quantitative research for execution of campaigns to achieve said goals. Maintain high client satisfaction & retention by solving their growth challenges and up-selling & cross selling them with new solutions consistently. Handle digital advertising portfolio of clients related to performance, branding & analytics end-to-end including but not limited to manage ads on paid channels (Google, Meta, Linkedin, Twitter, etc), handle marketplaces (amazon, flipkart, myntra, etc), lead creatives & comm strategy & recommend website/app optimisation ideas. Analyze performance of digital campaigns at different levels using appropriate key performance indicators (KPI) classifications: CTR, CPC, CPM, conversions, ROAS, CAC, LTV, etc. Identifying opportunities that are most effective at driving growth across digital marketing programs. Work with the cross-functional team and deeply involved in creation & upgradation of reports & dashboard, products analytics & insights, data collection & product optimisation. Lead a team and delegate them work across different clients and help them meet their monthly & quarterly goals. Provide guidance and support to the team in managing their client portfolios. Train the team regularly, upgrade their skills across different functions of digital advertising domain and company processes. Build frameworks for the portfolio of ET Medialabs through research, create case studies and establish thought leadership by contributing articles. Preferred candidate profile 3-6 years of experience in the digital advertising industry with proven track record in performance marketing & branding, handling large scale spends & leading growth initiatives. Bachelors degree in Engineering, Media Communications, Business Administration, Journalism, English or related Fields from Tier 1/Tier 2 colleges. MBA is a plus. Experience in performance marketing, growth marketing, branding & advertising. In-depth knowledge & experience of running Google Ads, Meta Ads & other paid channels. Managed large scale digital media spends in performance marketing & branding. Has experience in developing media plans, testing different campaign ideas & making them successful. Candidates should be comfortable with advanced data and measurement tools. Proficiency in marketing automation platforms, CRM systems, and analytics tools, and dashboards to derive actionable insights. Proven written and verbal communication, with a knack to communicate complex ideas in easy to understand simple language. Strong leadership skills with experience managing and developing a team is a plus. Strong analytical and Excel skills are essential, ability to leverage data and analytics to improve performance for digital campaigns is required. Excellent communication, negotiation, and presentation skills. Ability to thrive in a fast-paced and dynamic environment.