Job Description

Job Location: Gurgaon Sector 32 Role Overview: The Senior Sr. Performance Marketing Executive will develop and execute performance-driven marketing strategies to enhance brand visibility, acquire new customers, and drive revenue growth in international markets. This role requires a deep understanding of digital marketing channels, data analysis, and market trends. Key Responsibilities: Strategy Development: Create and implement comprehensive performance marketing strategies tailored for various international markets. Identify target audiences and optimize marketing funnels to enhance customer acquisition and retention. Campaign Management: Lead the planning, execution, and optimization of multi-channel marketing campaigns (PPC, social media, email, etc.). Monitor and analyze campaign performance metrics, making data-driven adjustments to improve effectiveness. Market Analysis: Conduct thorough market research to identify trends, competitor activities, and customer preferences in international markets. Collaborate with local teams to understand regional nuances and tailor marketing efforts accordingly. Budget Management: Manage and allocate marketing budgets efficiently across channels and regions. Track spending and ROI to ensure optimal use of resources. Collaboration: Work closely with cross-functional teams, including content, design, and sales, to ensure alignment and cohesion in marketing initiatives. Liaise with external partners and agencies to enhance campaign reach and effectiveness. Reporting & Insights: Prepare detailed performance reports and presentations for stakeholders, highlighting successes and areas for improvement. Utilize analytics tools to derive actionable insights and inform future strategies . Continuous Learning: Stay up-to-date with industry trends, emerging technologies, and best practices in performance marketing. Advocate for innovative approaches and experiment with new strategies to stay ahead of the competition. Qualifications: Bachelors degree in Marketing, Business, or a related field; MBA preferred. 2+ years of experience in performance marketing, preferably in an international context. Proven track record of managing successful marketing campaigns with measurable results. Strong analytical skills with proficiency in Google Analytics, SEM, and social media platforms. Excellent communication and interpersonal skills, with the ability to work collaboratively in a multicultural environment. Familiarity with marketing automation tools and CRM systems. Ability to thrive in a fast-paced, results-oriented environment. Company Address - Focus Energy Limited, Plot No. 6, Institutional area, Sector- 32, Gurgaon, Haryana 122001 ( Opposite of Medanta Medicity)