Job Description

Key Responsibilities: Develop and implement sales strategies to expand the HORECA and institutional client base. Build and maintain strong relationships with key decision-makers in major restaurant chains, QSR outlets, five-star hotels, and other institutional clients. Drive business growth through B2B sales, negotiations, and partnerships with premium hospitality brands. Identify new business opportunities and ensure long-term strategic partnerships with key accounts. Lead contract negotiations, pricing discussions, and volume agreements to achieve revenue targets. Collaborate with internal teams including marketing, supply chain, and product development to ensure seamless service delivery. Conduct market analysis to track industry trends, competitive landscape, and customer preferences. Monitor sales performance, prepare reports, and recommend strategies to improve business outcomes. Ensure excellent customer service, address client concerns, and provide tailored solutions to enhance satisfaction and retention. Work closely with the finance team to manage credit control and timely payments from institutional clients. Key Requirements: 11-15 years of experience in HORECA or Institutional Sales, preferably in FMCG, Food & Beverage, or Hospitality sectors. Strong network and existing relationships with key stakeholders in restaurant chains, QSRs, hotels, and catering businesses. Excellent negotiation, communication, and presentation skills. Ability to develop and execute strategic sales plans. Analytical mindset with a data-driven approach to decision-making. Proficiency in CRM tools and MS Office Suite. Willingness to travel as required for business expansion.