Job descriptionThe Aquaculture Cage Marketing Executive is responsible for developing and executing marketing strategies to promote our aquaculture cage products. This role involves market research, product positioning, advertising, and fostering relationships with key stakeholders in the aquaculture industry. The goal is to increase market share, drive sales, and enhance brand awareness in the aquaculture cage sector. Key Responsibilities:Conduct market research to identify trends, competitors, and customer needs in the aquaculture cage industry.Develop marketing strategies and campaigns to promote aquaculture cage products effectively.Collaborate with the sales team to align marketing efforts with sales objectives and targets.Create compelling marketing materials including brochures, presentations, and website content.Utilize various channels such as social media, trade shows, and industry publications to reach target audiences.Monitor and analyze the performance of marketing campaigns and adjust strategies as needed.Build and maintain relationships with aquaculture industry influencers, customers, and partners.Stay updated on advancements and innovations in aquaculture cage technology and incorporate relevant insights into marketing initiatives.Key Result Areas (KRA):Market Penetration:Increase market share for aquaculture cage products by X% within [specified timeframe].Identify and target new market segments for aquaculture cage products.Sales Growth:Achieve sales targets for aquaculture cage products set by the company.Increase sales revenue from aquaculture cage products by X% annually.Brand Awareness:Enhance brand visibility and recognition in the aquaculture industry.Increase brand awareness among target customers by implementing effective marketing campaigns.Customer Engagement:Foster strong relationships with key customers and partners in the aquaculture industry.Implement strategies to increase customer engagement and satisfaction.Marketing Effectiveness:Evaluate the effectiveness of marketing campaigns and initiatives through key performance indicators (KPIs) such as ROI, conversion rates, and brand sentiment.Continuously optimise marketing strategies based on performance metrics and market feedback.Product Development Support:Provide valuable insights and feedback to the product development team based on market research and customer feedback.Contribute to the development of new aquaculture cage products or features that meet customer needs and market demands.These JD and KRA outlines provide a comprehensive framework for the responsibilities and objectives of an Aquaculture Cage Marketing Executive, helping to guide their efforts towards achieving company goals in promoting aquaculture cage products effectively.