Role & responsibilities i) Plan and execute all digital marketing, including SEO/SEM, social media marketing & email marketing ii) Writing content and creating blogs for the website, articles, mailers, newsletters, guests posts, PR & ORM iii) Knowledge and experience in performing Content SEO (keyword research, keywords additions to the website & monitoring keyword performance) iv)Site indexing, Google search console, linking search console and google analytics, backlink tracking (dofollow and nofollow) v)Website management vi) Make changes to website [acc to UI/UX & SEO) vii) Handle the AMC of the website viii) Website backups viii) Managing the bounce rate & form filling rate ix)Adding new pages, optimising pages, adding sliders, forms, different designs for pages as required for the website x) Perform search engine optimization, on page SEO, off-page SEO, website speeding up, on a continuous basis xi) Conduct market research - to find new avenues, understand customer needs and interests & increase marketing ROI xii) Maintain the average rating across GMB, Glassdoor, Trustpilot, Goodfirms, Amition box, indeed,and other similar platformsxiv) Make lead generation, SEO Strategies on trending topics / keywords relevant to our existing /proposed businessesxv) Launch optimized online adverts using Google AdWords, LinkedIn, Facebook, Instagram, etc.xvi)Knowledge & experience in writing ad copies, creating, posting & monitoring ads campaigns(Indian and International)xvi) Co-ordinate with & act as the POC for vendors & various department Preferred candidate profile bachelor degree in marketing / advertisement /Mass mediaPerks and benefits At par with industry standard