Team Lead - Paid Media

Job Description

Designation: Team Lead - Paid Media Experience: 3 - 4 years Job Location: Pune (On-site) About Amura: Amura Marketing is a next-generation Martech company that delivers end-to-end marketing and sales solutions to leading brands in India. The companys ethos is built upon the philosophy of Marketing Engineered, an approach that delivers marketing sales solutions through innovative ideas in design, engineering, and technology. Role in the Organization: Amura is looking for a Digital Marketing specialist with at least 3+ years of hands-on expertise in Search Engine Marketing (Google Adwords, Facebook Ads, Linkedin, Shopping Ads, Amazon Ads, etc.). Amura is a pioneer in digital-only project launches and runs several simultaneous big-budget campaigns for its clients. Responsibilities: Manage the day-to-day campaign activities including the campaign setups, performance review, daily optimization, reporting analysis 100% ownership of day-to-day campaign execution reporting in a timely manner Must have a thorough understanding of GTM GA4 implementation troubleshooting Collaborate with client servicing teams in formulating monthly reports client meetings on a monthly basis. Identify and execute optimization recommendations to increase campaign ROI ensuring week-on-week target achievement Assist with campaign technical implementation and support troubleshooting. Create campaign reports for clients Skills Required: Paid Media Analyst with relevant experience of at least 2 years (Google FB) Marketplace Experience will be an added advantage Skills in managing and manipulating data in Excel/Sheets. Knowledge of overall digital marketing and ecosystem Ability to ensure ownership take responsibility Ability to understand the target audience and plan campaigns accordingly Exposure to client communication Able to drive inferences based on data